The MHealth Market was valued at USD 112.3 Billion in 2022 and it is anticipated to grow up to USD 209.4 Billion by 2032 at a CAGR of 6.4% during the forecast period.
mHealth is defined as a separate branch of eHealth, which deals with the collection of patient data. This patient data is collected through wireless electronic means such as cell phones, wearable and other mHealth devices. In addition, the collected patient data is stored in the cloud remotely using mHealth application. This stored data is made available to healthcare professionals for the purpose of analyzing health-related parameters. For example, the mHealth Blood Pressure Monitor collects data related to patient BP fluctuations. These values are immediately checked by healthcare professionals to determine the severity of the condition. In addition, various types of medical devices and services are available in the market. For example, blood glucose monitor, BP monitor, pulse oximetry, neurological monitoring, heart monitor, apnea and sleep monitor, and others.
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Market Trends and Drivers
The rising focus on improving personal health and fitness using smart devices and wearables is the major factor accelerating market growth. Besides, increasing penetration of the internet and smartphones and growing adoption of mHealth technology and platforms by physicians and patients are also anticipated to propel market growth. Furthermore, the rising penetration of digital health services for remote patient monitoring is also increasing the demand for mobile health apps, which in turn is expected to propel market growth over the forecast years. In addition, the increasing use of smartphones among the adult population and teenagers is also anticipated to drive the growth of mHealth platforms and technologies in the upcoming years. Moreover, the shift in trend from conventional healthcare practices to patient-centric and preventive approaches is also anticipated to drive the market for mHealth over the years. The high preference for mobile medical platforms and the positive attitude of healthcare professionals toward real-time patient care are also likely to accelerate the growth of the market during the forecast years.
Market Restraints and Challenges
Privacy and data security concerns are some of the factors anticipated to hamper the adoption of mHealth technologies. Data accessibility issues, configuration changes, data breaches, and the leakage of sensitive health information are the concerns expected to impede market growth. For example, in 2019, the personal and medical data of about 24.4 million people was leaked by the American Medical Collection Agency (AMCA), a medical bill collector for several companies. However, this type of restraint is expected to reduce during forecast periods with the government imposing stringent regulations on the market players regarding data privacy.
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MHealth Market Segmentation
By Product & Services
- mHealth Apps
- Medical Apps
- Fitness Apps
- Connected Medical Devices
- Vital Signs Monitoring Devices
- Peak Flow Meters
- Sleep Apnea Monitors
- Multiparameter Trackers
- Fetal Monitoring Devices
- Neurological Monitoring Devices
- Others
- mHealth Services
- Remote Monitoring Services
- Diagnosis & Consultation Services
- Treatment Services
- Healthcare System Strengthening Services
- Fitness & Wellness Services
- Prevention Services
By End-user
- Healthcare Providers & Payers
- Patients/Consumers
- Others
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Major Players in the MHealth Market
The key players in the market are AgaMatrix, Inc. (US), AIRSTRIP TECHNOLOGIES, INC. (US), Apple Inc. (US), AT&T Inc. (US), athenahealth, Inc. (US), iHealth Labs, Inc. (US), Koninklijke Philips N.V. (Netherlands), Medtronic (US), OMRON HEALTHCARE Co., Ltd. (Japan), and TrueCare24, Inc. (US).
COVID-19 Impact
The COVID-19 pandemic outbreak has positively impacted the market. The favorable government strategies and increasing collaboration of the manufacturers with several healthcare institutions are also expected to drive the market for mHealth over the years. For instance, Philips collaborated with American Telemedicine Association (ATA) in 2020 for increasing the implementation and adoption of telehealth services during the COVID19 pandemic.
Similarly, the increasing investments in digital health are also one of the major factors anticipated to propel the growth of the mHealth market. For instance, as per Becker’s Healthcare report during the first three-quarter of 2021, there have been 251 digital health investment deals. In order to improve the health of populations, mobile health platforms have gained traction during COVID 19 pandemic. The pandemic has encouraged the patients and healthcare providers to adopt the digital health platforms owing to the infection fear and shut down and lock down scenarios across the globe.
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