Buy Now Pay Later Market Forecast: Exploring Future Growth Trajectories

Market Definition

Buy now, pay later is a financing option that allows consumers to purchase an item and pay for it over time. This option is often used for big-ticket items such as furniture and appliances. Consumers can usually choose to make monthly payments, with the option to pay in full at a later date. There is usually no interest charged with these types of financing plans, making them an attractive option for consumers.

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Market Trends

The buy now, pay later market size is expected to be USD 6.5 billion in 2022 and reach USD 16.8 billion in 2032, growing at a rate of 9.5% from 2023 to 2032. 

There are a few important trends with “buy now, pay later” technology. First, more and more retailers are starting to offer this option to their customers. This is because retailers realize that many people can’t afford to pay for their purchases all at once, and this option allows them to spread the cost over time. This is especially beneficial for larger purchases like furniture and appliances.

Another trend is that more and more people are using this option to finance their purchases, as as long as you make your payments on time it can be a great way to boost your credit score, which can be helpful if you plan on taking out a loan in the future.

Finally, I tend to take advantage of pay later options when making big purchases, as it’s a great way to get the items you want without having to pay the full amount all at once — useful if you’re buying a car or a house.

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Research Objectives

  • Estimates and forecast the overall market size for the total market, across product, service type, type, end-user, and region
  • Detailed information and key takeaways on qualitative and quantitative trends, dynamics, business framework, competitive landscape, and company profiling
  • Identify factors influencing market growth and challenges, opportunities, drivers, and restraints
  • Identify factors that could limit company participation in identified international markets to help properly calibrate market share expectations and growth rates
  • Trace and evaluate key development strategies like acquisitions, product launches, mergers, collaborations, business expansions, agreements, partnerships, and R&D activities
  • Thoroughly analyze smaller market segments strategically, focusing on their potential, individual patterns of growth, and impact on the overall market
  • To thoroughly outline the competitive landscape within the market, including an assessment of business and corporate strategies, aimed at monitoring and dissecting competitive advancements.
  • Identify the primary market participants, based on their business objectives, regional footprint, product offerings, and strategic initiatives

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Market Segments

By Channel

  • Online Channels
  • Point of Sale Channel

By Application

  • Retail Goods
  • Media and Entertainment
  • Healthcare and Wellness
  • others

By end user

  • Generation X
  • Gen Z/Millennials
  • Baby Boomers

By region

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • United Kingdom
    • Germany
    • France
    • Spain
    • Other Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia Pacific
  • Other countries
    • Latin America
    • middle east
    • Africa

Key Players

  • Affirm Holdings Inc.
  • Pay Later
  • Klarna Bank AB 
  • Layby Group Holdings Limited
  • PayPal Holdings, Inc.
  • Payl8r (Social Money, Inc.)
  • Perpay
  • Quad Pay
  • Sezzle
  • Split

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Research Scope

  • Scope – Highlights, Trends, Insights. Attractiveness, Forecast
  • Market Sizing – Product Type, End User, Offering Type, Technology, Region, Country, Others
  • Market Dynamics – Market Segmentation, Demand and Supply, Bargaining Power of Buyers and Sellers, Drivers, Restraints, Opportunities, Threat Analysis, Impact Analysis, Porter 5 Forces, Ansoff Analysis, Supply Chain
  • Business Framework – Case Studies, Regulatory Landscape, Pricing, Policies and Regulations, New Product Launches. M&As, Recent Developments
  • Competitive Landscape – Market Share Analysis, Market Leaders, Emerging Players, Vendor Benchmarking, Developmental Strategy Benchmarking, PESTLE Analysis, Value Chain Analysis
  • Company Profiles – Overview, Business Segments, Business Performance, Product Offering, Key Developmental Strategies, SWOT Analysis
  • Forecast Period – 2024-2033
  • Base Year – 2023

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