Market Overview:
The U.S. Men’s Grooming Products Market size is expected to reach USD 97.39 billion by 2032, exhibiting a CAGR of 7.9% during the forecast period
Men’s grooming is simply the way males take care of themselves and their bodies to enhance their own appearance. The origins of male grooming go back millions of years, when caveman made use of hinged shells for tweezing whiskers from their face. Since then, grooming in men has come a long way. Today, men’s grooming involves a wide range of tasks and products. Men’s grooming product encompasses shaving, haircare and skincare products used to improve personal appearance and maintain personal hygiene. These products take the form of facial creams, shaving creams, lip balms, lotions, moisturizers, cologne, and serum. Men’s grooming products serve a wide range of purposes, which include preventing skin damage from UV light, removing dead skin cells, promoting skin renewal, and rejuvenating skin and hair.
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Growth Drivers and Opportunities
A major trend shaping the growth trajectory of the market is the rising consciousness of appearance and well-being among men. In the past few years, there has been a notable shift in men’s grooming, with men now paying more attention to their grooming routines. Besides, the presence of a wide range of products to cater to the diverse grooming needs is impacting the market growth favorably.
Key Industry Participants
The U.S. men’s grooming products market has the presence of a diverse array of players, ranging from niche boutique brands to multinational companies. These firms leverage their strong market presence, extensive research and development capabilities, and widespread distribution networks to maintain their competitive edge in the industry. Some of the top players in the industry include:
- Baxter of California
- Colgate-Palmolive Company
- Coty Inc.
- Estee Lauder Companies, Inc.
- Procter & Gamble (P&G)
- Reckitt Benckiser
- The SpringHill Company
- Unilever PLC
Segmental Overview :
The research report categorizes the market into various segments and sub-segments. The primary segments covered in the study include type, application, end use and region. The splitting of the market into various groups enables businesses to understand market preferences and trends better. Also, stakeholders can develop products/services that align with the diverse needs of consumers in the industry. Besides, the research study includes a thorough examination of all the major sub-segments in the market.
U.S. Men’s Grooming Products Market, Product Outlook (Revenue – USD Billion, 2019-2032)
- Skin Care
- Hair Styling
- Shave/Beard Care
- Accessories
- Color Cosmetics
U.S. Men’s Grooming Products Market, Distribution Channel Outlook (Revenue – USD Billion, 2019-2032)
- Supermarkets & Hypermarkets
- Online
- Others
U.S. Men’s Grooming Products Market, Type Outlook (Revenue – USD Billion, 2019-2032)
- Mass
- Premium
Recent Developments in the Personal Care Industry:
- Old Spice “Smelf-Confidence” Campaign (June 2023)
Procter & Gamble’s Old Spice brand gained significant attention during the Super Bowl LVII festivities with the launch of its “Smelf-Confidence” campaign. This innovative campaign emphasized the connection between fragrance and personal confidence, leveraging humor and bold storytelling to engage audiences and solidify the brand’s presence in the personal care market.
The rise of sophisticated males and the increasing influence of celebrities and influencers have transformed traditional notions of masculinity, resulting in a significant uptick in men’s expenditures on grooming products. With a heightened awareness of grooming and self-care, there has been a surge in demand for such products. This trend is bolstered by the proliferation of men’s salons, which not only offer grooming services but also stimulate the demand for grooming products by introducing men to novel grooming techniques and merchandise.