Market Overview:
The global hairstyling products market size is expected to reach USD 42.13 billion by 2032, exhibiting the CAGR of 5.3% during the forecast period
What Are Hairstyling Products?
Products for hair care and beauty that help style hair and nurture are known as hair styling products. Technology has advanced and a plethora of new products have emerged in the modern era. The popularity and importance of personal care and hair styling among people worldwide are reflected in this extensive product line.
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Top Companies:
In this extremely competitive industry, major rivals constantly innovate and differentiate their products in an effort to take the lead in the market. Some of the leading companies in the hairstyling products market:
- Procter & Gamble
- L’Oréal Groupe
- Revlon, Inc.
- Kao Corporation
- Unilever
- Shiseido Company, Limited
- Henkel AG & Co. KGaA
- Mandom Corporation
- Amorepacific
- Flora and Curl
Segmental Breakdown:
Hairstyling Products Market, Product Outlook (Revenue – USD Billion, 2019-2032)
- Hair Spray
- Pomade
- Hair Gel
- Hair Mousse
- Hair Wax
- Others
Hairstyling Products Market, Distribution channel Outlook (Revenue – USD Billion, 2019-2032)
- Specialty Stores
- Hypermarkets & Supermarkets
- Convenience Stores
- Online
- Others
Hairstyling Products Market, End-User Outlook (Revenue – USD Billion, 2019-2032)
- Female
- Male
The hairstyling products market is mainly segmented based on product, distribution channel, end-user, and region. Based on the product research, in 2023, the hair spray segment dominated the market. The hair styling market is benefiting significantly from robust product innovation, notably from new entrants launching unique lines.
Furthermore, the distribution channel analysis showed that the hypermarkets and supermarkets segment had the biggest market share in 2023. These channels’ popularity originates from their large product offerings, ease of access, and ability to address a wide range of consumer needs in a single, convenient location.
Recent Developments:
- Kao Introduces New Hair Care Brand “Melt” (February 2024)
Kao Corporation announced a strategic shift in its top-performing Hair Care division with the launch of a new brand, Melt, set to debut on April 20, 2024. Designed around the concept of “beauty care for relaxing moments,” Melt aims to provide products that not only nourish the hair but also enhance relaxation. The brand will be available at select retailers starting March 2024, ahead of the official launch.
The dramatic surge of social media in the past two decades has led to the establishment of new beauty ideals. This shift is so profound that anything less than perfection can make viewers uncomfortable. A glance at Instagram highlights that images often feature impeccable hairstyles, flawless skin, and are often enhanced with filters and beauty apps. This transition to a new standard of beauty and the parallel digital lives led by millennials on social media platforms are fueling a significant growth in the global hair styling products market.