Market Overview:
The global Oral Care market size is expected to reach USD 65.06 billion by 2032, exhibiting the CAGR of 6.6% during the forecast period.
Various factors propelling the demand for oral care include:
- The increasing number of older adults and dental problems are supporting the market demand for complete oral care practices and specialized treatments.
- Highlighting the importance of preventative dental care habits, such as proper hygiene and routine dental exams, has raised the need for items like mouthwash and toothpaste. Improvements in oral care offer enhanced solutions, emphasizing the significance of the global expansion of the oral care industry.
- Integrating intelligent technology into dental care tools offers customized oral care routines and real-time feedback via applications. These developments enhance both oral care effectiveness and drive growth and innovation in the oral hygiene industry.
What is Oral Care?
Oral hygiene involves maintaining cleanliness and health in the mouth by brushing teeth regularly and developing good hygiene habits. Regular oral hygiene is necessary to prevent dental bad breath and disease. Tooth decay (dental caries, cavities) and gum diseases like periodontitis and gingivitis are the most prevalent dental illnesses. Common oral care products include, toothpaste, toothbrush, mouthwash, dental products and dental accessories.
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Top Companies:
In this extremely competitive industry, major rivals constantly innovate and differentiate their products in an effort to take the lead in the market. Some of the leading companies of oral care market are:
- Church & Dwight Co., Inc.
- Colgate-Palmolive Company
- Dabur
- Dentsply Sirona Inc.
- GC Corporation
- GlaxoSmithKline (GSK)
- Henkel AG & Co. KGaA
- Himalaya Drug Company
- Johnson & Johnson
- Lion Corporation
- Procter & Gamble
- Sunstar Group
- Ultradent Products Inc.
- Unilever
- Young Dental
Segmental Breakdown:
Oral Care Market, Product Outlook (Revenue – USD Billion, 2019-2032)
- Toothpaste
- Toothbrush
- Mouthwash
- Denture Products
- Dental Accessories
- Others
Oral Care Market, Distribution Channel Outlook (Revenue – USD Billion, 2019-2032)
- Convenience Stores
- Supermarkets and Hypermarkets
- Pharmacies and Drug Stores
- Online Stores
- Others
The oral care market analysis is primarily segmented based on product, distribution channel, and region. Based on product analysis, in 2023, the toothbrush segment accounted for a substantial income share due to its important role in maintaining oral health. Toothbrushes are necessary to eliminate plaque and preserve gum health, ensuring a consistent requirement.
Moreover, according to the distribution channel analysis, in 2023, the supermarkets and hypermarkets segment accounted for considerable income share due to their ease of use, variety of choices, and competitive pricing. They provide a range of oral hygiene products to suit various consumer tastes, offering a convenient, all-in-one shopping experience.
Recent Developments in the Oral Care Industry
- October 2023 – BURST Oral Care’s New Sonic Toothbrushes:
BURST Oral Care launched the Pro Sonic Toothbrush and Curve Sonic Toothbrush, featuring advanced technology and sleek designs. Developed in collaboration with over 35,000 dental professionals from the BURST Ambassador network, these brushes deliver high performance at affordable prices, meeting diverse consumer needs. - November 2020 – GSK Consumer Healthcare’s Polident Launch in India:
GSK Consumer Healthcare introduced Polident, its global oral and denture care brand, in the Indian market. This marked GSK’s entry into the specialized denture care sector in the country, offering products tailored for denture maintenance and oral hygiene. - November 2023 – Prevest Denpro’s Oradox Product Line:
Prevest Denpro Limited unveiled Oradox, a new range of oral care products addressing key oral health concerns, such as cavity prevention, gum health, enamel strengthening, and fresh breath maintenance. This launch highlights Prevest Denpro’s commitment to comprehensive oral health solutions.
The oral care market is growing due to increased disposable income and healthcare spending. Rising economies and higher disposable incomes prompt individuals to invest more in personal care, including oral hygiene products. Moreover, a heightened awareness of oral health encourages consumers to prioritize oral care. Increased healthcare spending, both individually and government-funded, supports oral health promotion programs and dental services. Expanded healthcare coverage and insurance plans further enhance accessibility to dental care. Additionally, rising healthcare expenditures drive investment in advanced dental technologies and treatments.