Global Digestive Health Supplements Market size and share is currently valued at USD 12.15 billion in 2023 and is anticipated to generate an estimated revenue of USD 22.27 Billion by 2032, according to the latest study by Polaris Market Research. Besides, the report notes that the market exhibits a robust 7.1% Compound Annual Growth Rate (CAGR) over the forecasted timeframe, 2024 – 2032
Market Overview:
Digestive health supplements have emerged as a cornerstone of the global wellness industry, driven by the increasing awareness of the gut’s critical role in overall health. These supplements include probiotics, prebiotics, enzymes, fiber, and other formulations aimed at promoting optimal digestive function. From improving nutrient absorption to enhancing gut microbiome diversity, digestive health supplements cater to a wide range of consumer needs.
The market spans across diverse demographic groups, appealing to health-conscious individuals, aging populations, and those seeking relief from digestive issues such as bloating, indigestion, and irregular bowel movements.
Key Trends Shaping the Digestive Health Supplements Market:
The digestive health supplements market is evolving rapidly, influenced by emerging trends and changing consumer preferences:
Personalized Nutrition and Supplementation
Personalized digestive health solutions are gaining traction, with brands offering tailored products based on individual gut health assessments. Advances in microbiome research and diagnostic tools are driving this trend.
Plant-Based and Clean Label Products
Consumers are increasingly seeking plant-based, organic, and clean label supplements free from artificial additives. This trend aligns with the broader shift towards transparency and sustainability in the health and wellness industry.
Growth of Probiotic and Prebiotic Innovations
Innovations in probiotic strains and prebiotic formulations are expanding the market. Products with enhanced stability, efficacy, and targeted benefits for specific gut health issues are becoming more prominent.
𝐆𝐞𝐭 𝐄𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐞 𝐒𝐚𝐦𝐩𝐥𝐞 𝐏𝐚𝐠𝐞𝐬 𝐨𝐟 𝐓𝐡𝐢𝐬 𝐑𝐞𝐩𝐨𝐫𝐭:
Some of the major players operating in the global market include:
- Bayer AG
- Chr. Hansen Holding A/S
- Danone S.A.
- Enzymedica, Inc.
- Herbalife Nutrition Ltd.
- IFF Health (formerly known as Frutarom Health)
- Nestlé S.A.
- Now Foods
- NutraMarks, Inc.
- Nutramax Laboratories, Inc.
- Procter & Gamble Co.
- Reckitt Benckiser Group plc
- Royal DSM N.V.
- Schiff Nutrition International, Inc.
- Yakult Honsha Co., Ltd.
Recent Developments in the Digestive Health Supplements Market:
- January 2024: M&S partnered with Zoe, a leading nutrition and gut health company founded by renowned epidemiologist and medical doctor Professor Tim Spector, to launch an innovative gut shot. This product will be available in M&S Foodhalls and online via Ocado, offering consumers a convenient way to support their gut health.
- October 2023: Gutsi, a New Zealand-based probiotic company, introduced a 60-Day Gut Reset Kit. This comprehensive kit aims to provide consumers with easy access to practitioner-grade supplements, enabling them to improve their gut health effectively and conveniently.
𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐥 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰:
The Digestive Health Supplements Market segmentation divides the market into several segments. The industry segmentation is primarily based on product type, application, end-use, and geographic factors. Besides, the research study covers several sub-segments of the market. An in-depth examination of each market segment and sub-segment has been provided, covering the industry size, growth prospects, industry drivers, and challenges. The detailed market segmentation helps stakeholders identify the diverse needs of different consumer groups in the market. Also, it pinpoints opportunities for targeted marketing and product development strategies.
Digestive Health Supplements Market, Type Outlook (Revenue – USD Billion, 2019-2032)
- Enzymes
- Prebiotics
- Probiotics
- Symbiotic
- Others
Digestive Health Supplements Market, Form Outlook (Revenue – USD Billion, 2019-2032)
- Tablets
- Capsules
- Liquid
- Powder
- Others
Digestive Health Supplements Market, Distribution Channel Outlook (Revenue – USD Billion, 2019-2032)
- Online
- Pharmacies & Drug Stores
- Supermarkets
- Convenience Stores
- Others
Digestive health supplements have firmly established themselves as an integral part of the global wellness market. With growing consumer awareness, advancements in product innovation, and the rise of personalized solutions, the market is poised for sustained growth, reflecting the increasing prioritization of gut health in holistic well-being.