Global Fortified Salts Market size and share is currently valued at USD 5.89 billion in 2023 and is anticipated to generate an estimated revenue of USD 11.45 billion by 2032, according to the latest study by Polaris Market Research. Besides, the report notes that the market exhibits a robust 7.8% Compound Annual Growth Rate (CAGR) over the forecasted timeframe, 2024 – 2032
Market Overview:
Fortified salts, enriched with essential nutrients such as iodine, iron, and other minerals, play a vital role in addressing global micronutrient deficiencies. Widely used as a cost-effective strategy to combat malnutrition, fortified salts are integral to public health initiatives across various countries. These salts not only provide basic seasoning but also contribute to preventing disorders like iodine deficiency and anemia.
The fortified salts market has witnessed significant growth, driven by government mandates, rising health awareness, and technological advancements in salt fortification. This article explores the market’s key growth drivers and emerging trends shaping its future trajectory.
Market’s Growth Drivers:
- Government Initiatives and Mandates
Many governments around the world have implemented policies and regulations mandating the use of fortified salts, particularly iodine-fortified salt, to combat widespread deficiencies. Such initiatives, coupled with subsidies and awareness campaigns, have significantly boosted the adoption of fortified salts. - Rising Health Awareness
Increasing awareness among consumers about the importance of essential nutrients has driven the demand for fortified salts. Consumers are now prioritizing products that offer added health benefits, making fortified salts a popular choice in both urban and rural markets. - Growing Prevalence of Micronutrient Deficiencies
Micronutrient deficiencies, particularly iodine and iron, continue to be a significant public health challenge in many parts of the world. Fortified salts provide an effective and affordable solution to address these deficiencies, driving their demand in both developing and developed countries. - Support from International Organizations
Organizations such as UNICEF, WHO, and GAIN (Global Alliance for Improved Nutrition) have been instrumental in promoting salt fortification programs worldwide. Their initiatives have encouraged collaboration between governments and private sector players to enhance the production and distribution of fortified salts.
𝐆𝐞𝐭 𝐄𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐞 𝐒𝐚𝐦𝐩𝐥𝐞 𝐏𝐚𝐠𝐞𝐬 𝐨𝐟 𝐓𝐡𝐢𝐬 𝐑𝐞𝐩𝐨𝐫𝐭:
https://www.polarismarketresearch.com/industry-analysis/fortified-salts-market/request-for-sample
Some of the major players operating in the global market include:
- Ahir Salt Industry
- AkzoNobel
- Ankur Salt
- Cargill
- China National Salt Industry
- Compass Minerals
- Kutch Brine Chem Industries
- Sambhar Salt
- Schweizer Salinen
- Tata Chemicals
- United Salt Corporation
Recent Developments
- In April 2022, a study published in PubMed Central evaluated the effectiveness of double-fortified salts compared to traditional iodized salt by assessing iron and iodine levels across all age groups. The randomized controlled trial found that double-fortified salts could slightly enhance hemoglobin concentrations compared to iodized salt, highlighting their potential benefits in addressing micronutrient deficiencies.
𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐥 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰:
The Fortified Salts Market segmentation divides the market into several segments. The industry segmentation is primarily based on product type, application, end-use, and geographic factors. Besides, the research study covers several sub-segments of the market. An in-depth examination of each market segment and sub-segment has been provided, covering the industry size, growth prospects, industry drivers, and challenges. The detailed market segmentation helps stakeholders identify the diverse needs of different consumer groups in the market. Also, it pinpoints opportunities for targeted marketing and product development strategies.
Fortified Salts Market, Product Outlook (Revenue – USD Billion, 2019-2032)
- lodine
- Iron
- Double fortified
Fortified Salts Market, Application Outlook (Revenue – USD Billion, 2019-2032)
- Hospitality & Service Industry
- Food Processing Industry
- Household
- Animal Feed
Fortified Salts Market, Distribution Channel Outlook (Revenue – USD Billion, 2019-2032)
- Hypermarkets & supermarkets
- Grocery stores
- Online stores
The fortified salts market is a vital component of global efforts to combat micronutrient deficiencies and improve public health. With strong support from governments, international organizations, and consumers, the market is poised for steady growth. Innovations in product offerings, sustainability initiatives, and regional customization will continue to shape the market, ensuring its relevance in addressing the evolving nutritional needs of populations worldwide.