North America Gummy Market is anticipated to reach $10.97 billion by 2032, growing at a CAGR of 14.7%

The north america gummy market size is expected to reach USD 10.97 billion by 2032, exhibiting the CAGR of 14.7% during the forecast period.

The North America gummy market is experiencing robust growth, driven by the increasing popularity of gummies as a convenient and appealing format for both confectionery and functional food applications. This market spans a variety of products, including candy gummies and nutraceutical gummies enriched with vitamins, minerals, and other supplements. With evolving consumer preferences toward health-conscious and on-the-go consumption, the gummy market in North America is positioned for significant expansion in the coming years.

Market Growth Drivers

1. Growing Popularity of Functional Gummies
   • Gummies fortified with vitamins, minerals, probiotics, and omega-3s are increasingly preferred over traditional supplement formats like pills or tablets due to their appealing taste, ease of consumption, and portability.
2. Demand for Convenient and On-the-Go Products
   • Busy lifestyles and the need for convenient food options have spurred demand for portable and ready-to-consume products. Gummies fit this criterion perfectly, whether as a quick snack or a supplement.
3. Rising Health and Wellness Awareness
   • The growing focus on preventive healthcare and wellness has driven demand for nutraceutical gummies that target immunity, bone health, digestive health, and mental well-being.

Some of the major players operating in the market include:

• Bayer AG
• Boscogen, Inc.
• Church & Dwight Co., Inc.
• Garden of Life
• Haleon plc
• Herbaland Gummy
• Nature’s Bounty
• Pharmavite, LLC
• SCN BestCo
• SmartyPants Vitamins
• SMP Nutra

 

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Key Trends in the North America Gummy Market

1. Rise of Plant-Based Gummies
   • As the demand for vegan and vegetarian products grows, gelatin-free gummies made from pectin or agar-agar are gaining popularity. These plant-based alternatives cater to ethical consumers and those with dietary restrictions.
2. Customization in Gummy Products
   • Personalized nutrition is an emerging trend, with gummies being tailored to individual health goals, such as sleep enhancement, energy boosting, or beauty-related benefits like skin and hair health.
3. Expansion of Gummy Applications
   • Beyond traditional uses, gummies are now being infused with functional ingredients like collagen, nootropics, and adaptogens, broadening their appeal to diverse consumer groups.

Recent Developments in the Industry

• In October 2023, Garden of Life extended its popular Vitamin Code series by introducing a new selection of gummy supplements. This range comprises seven products designed to address diverse requirements.
• In June 2023, Nature’s Bounty introduced Sleep3 Gummies, featuring a blend of L-theanine, melatonin, & quick-release melatonin, all packaged conveniently in a gummy form. This inventive product aims to prime the body for a peaceful night’s sleep and promotes uninterrupted rest for adults experiencing occasional sleeplessness.
• In May 2023, SmartyPants Vitamins introduced gelatin-free multivitamin gummies. These new multivitamins are available in formulations for adults, children, & toddlers and are formulated without gelatin, with an emphasis on lower sugar content.

𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐥 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰:

The research report categorizes the market into various segments and sub-segments. The primary segments covered in the study include type, application, end use and region. The splitting of the market into various groups enables businesses to understand market preferences and trends better. Also, stakeholders can develop products/services that align with the diverse needs of consumers in the industry. Besides, the research study includes a thorough examination of all the major sub-segments in the market.

North America Gummy, Ingredient Outlook (Revenue – USD Billion, 2019- 2032)

• Gelatin
• Plant-based Gelatin substitutes

North America Gummy, End Use Outlook (Revenue – USD Billion, 2019- 2032)

• Adults
  • Men
  • Women
  • Pregnant Women
  • Geriatric
• Kids

North America Gummy, Distribution Channel Outlook (Revenue – USD Billion, 2019- 2032)

• Offline
  • Hypermarkets/Supermarkets
  • Pharmacies
  • Specialty Stores
  • Practitioner
  • Others
• Online

The North America gummy market is thriving, driven by the convergence of convenience, health consciousness, and innovation. Whether as a sweet treat or a functional supplement, gummies are increasingly appealing to a diverse consumer base. Manufacturers focusing on product innovation, clean labeling, and sustainability are likely to capture significant market share. As consumer preferences evolve, the gummy market will continue to adapt and expand, offering new opportunities for growth in the confectionery and nutraceutical sectors.