The global Digestive Health Products market size is expected to reach USD 107.68 billion by 2032, exhibiting the CAGR of 8.2% during the forecast period.
The Digestive Health Products Market is experiencing substantial growth due to increasing awareness of digestive health and a rising focus on preventive healthcare. These products, which include probiotics, prebiotics, digestive enzymes, and fiber supplements, are designed to support the gut and improve overall digestive function. With growing concerns over issues such as bloating, indigestion, constipation, and irritable bowel syndrome (IBS), consumers are turning to digestive health products as part of their daily wellness routine.
Market Growth Drivers
- Rising Prevalence of Digestive Disorders: Digestive health issues, such as bloating, heartburn, constipation, IBS, and acid reflux, are becoming more prevalent globally. As a result, there is an increased demand for products that can support digestive health and provide relief from these conditions.
- Growing Consumer Awareness of Gut Health: Consumers are becoming more aware of the crucial role that gut health plays in overall well-being, influencing dietary choices and driving demand for digestive health products. The connection between gut health and immunity, mental health, and chronic diseases has gained significant attention in recent years.
- Increase in Preventive Healthcare: As more individuals adopt a preventive approach to health, digestive health products, particularly probiotics and fiber supplements, are being embraced to maintain digestive balance and prevent gastrointestinal issues.
Some of the major players operating in the global digestive health products market include:
- Abbott Nutrition
- Bayer AG
- Cargill
- Chr. Hansen Holding A/S
- Danone
- DuPont Nutrition & Biosciences
- Herbalife Nutrition Ltd.
- International Flavors & Fragrances Inc.
- Johnson & Johnson
- Kerry Group
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Key Trends
- Probiotics and Prebiotics Growth: Probiotic and prebiotic products are witnessing strong growth, driven by their benefits in promoting gut health, enhancing immunity, and supporting digestion. Probiotics are particularly popular in dairy products, supplements, and functional foods.
- Personalized Digestive Health: With advancements in gut microbiome research, personalized digestive health solutions are gaining traction. Companies are offering targeted products tailored to specific digestive concerns, including those related to age, diet, and specific gastrointestinal conditions.
- Incorporation of Digestive Enzymes in Foods: Digestive enzymes, which help break down food and promote nutrient absorption, are increasingly being added to food products and supplements. These products cater to individuals with digestive enzyme deficiencies or those seeking to optimize digestion.
Recent Developments
- In September 2022, MegaFood broadened its range of digestive wellness offerings by introducing the Digestive Health Water Enhancers. These water enhancers provide assistance to the gut, enriched with prebiotics and probiotics for digestive support.
- In April 2023, Gnosis unveiled an addition to its probiotic lineup, LifeinU L.Rhamnosus GG 350, an upgraded quality specification of the already-established reference probiotic strain, LifeinU L.Rhamnosus GG.
- In March 2023, Nutrazee revealed the introduction of its latest offering, Nutrazee Probiotic Gummies for Digestive & Immune Health. This recent inclusion in the company’s product range is specially crafted to promote digestive and immune health, catering to both children and adults.
𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐥 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰:
The research report categorizes the market into various segments and sub-segments. The primary segments covered in the study include type, application, end use and region. The splitting of the market into various groups enables businesses to understand market preferences and trends better. Also, stakeholders can develop products/services that align with the diverse needs of consumers in the industry. Besides, the research study includes a thorough examination of all the major sub-segments in the market.
Digestive Health Products, Ingredient Outlook (Revenue – USD Billion, 2019 – 2032)
- Food Enzymes
- Probiotics
- Prebiotics
- Others
Digestive Health Products, Product Outlook (Revenue – USD Billion, 2019 – 2032)
- Cereals and Baked Goods
- Supplements
- Dairy Products
- Others
Digestive Health Products, Distribution Channel Outlook (Revenue – USD Billion, 2019 – 2032)
- Supermarkets & Hypermarkets
- Pharmacy and Medical Stores
- E-commerce
- Others
The Digestive Health Products Market is poised for significant growth, driven by the rising prevalence of digestive disorders, consumer interest in preventive healthcare, and the increasing awareness of gut health’s importance. The market is characterized by innovation, with an expanding range of functional products and an increasing emphasis on natural, organic, and personalized solutions.
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