Global Craft Beer Market Projected to Reach 10.03 Billion Liters by 2029, Driven by Rising Microbreweries and Consumer Demand for Variety

Mordor Intelligence has published a new report on the Craft Beer Market, offering a comprehensive analysis of trends, growth drivers, and future projections.   

The global craft beer market is on a robust growth trajectory, with projections indicating an increase from 6.52 billion liters in 2024 to 10.03 billion liters by 2029, reflecting a compound annual growth rate (CAGR) of 9% during this period. This expansion is fueled by a rising number of microbreweries, shifting consumer preferences toward diverse and flavorful beer options, and an increasing demand for low-alcohol beverages among health-conscious individuals.

Key Trends

1. Proliferation of Microbreweries

   The craft beer industry has witnessed a significant increase in the number of independent microbreweries, particularly in regions like North America and Europe. This growth is driven by consumer demand for unique flavors and high-quality brews, leading to a dynamic and competitive market landscape.

2. Consumer Shift Toward Low-Alcohol Beverages

   Health-conscious consumers are gravitating toward low-alcohol and non-alcoholic craft beers, prompting brewers to innovate and expand their product lines to include these options. This trend is especially prominent in European countries, where brewers are introducing flavorful low-ABV beers to cater to changing consumer preferences.

3. Product Innovation and Flavor Diversification

   To meet the evolving tastes of consumers, craft brewers are experimenting with a variety of ingredients and brewing techniques, resulting in a wide range of beer styles and flavors. This innovation is attracting a broader consumer base and encouraging existing consumers to explore new offerings.

4. Post-Pandemic Recovery of On-Trade Channels

   Following the lifting of COVID-19 restrictions, on-trade channels such as bars and pubs have experienced a steady recovery, contributing to the resurgence in craft beer sales. Simultaneously, off-trade channels, including retail stores and online platforms, have maintained strong performance, further bolstering market growth.

Report Overview: https://www.mordorintelligence.com/industry-reports/craft-beer-market

Market Segmentation

The craft beer market is segmented by type, distribution channel, and geography.

• By Type:
  • Ales: Encompasses a variety of styles, including pale ales, India pale ales (IPAs), and stouts, known for their robust flavors and higher fermentation temperatures.
  • Pilsners and Pale Lagers: Characterized by a lighter body and crisp taste, appealing to consumers seeking a more traditional beer experience.
  • Specialty Beers: Includes innovative brews with unique ingredients, such as fruit-infused beers, spiced ales, and barrel-aged variants, catering to niche markets.
  • Other Types: Covers a range of styles that do not fall into the above categories, offering diverse options for adventurous consumers.
• By Distribution Channel:
  • On-Trade: Sales through establishments like bars, restaurants, and pubs, where consumers can enjoy craft beer in a social setting.
  • Off-Trade: Retail sales through supermarkets, liquor stores, and online platforms, allowing consumers to purchase craft beer for personal consumption at home.
• By Geography:
  • North America: A leading market with a high concentration of microbreweries and a strong consumer base for craft beer.
  • Europe: Home to a rich brewing heritage, with significant growth in the craft beer segment driven by innovation and consumer interest in diverse beer styles.
  • Asia-Pacific: Emerging as the fastest-growing market, with increasing consumer interest in premium and craft beer options, alongside a rising number of microbreweries.
  • South America: Experiencing growth in craft beer consumption, supported by a developing brewing industry and expanding distribution networks.
  • Middle East and Africa: A nascent market for craft beer, with growth potential influenced by cultural factors and evolving consumer preferences.

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Key Players

The craft beer market is characterized by a mix of global and regional players, each contributing to the industry’s growth through innovation and strategic initiatives. Notable companies include:

• Anheuser-Busch InBev: A global brewing company with a diverse portfolio, including craft beer brands acquired to tap into the growing market segment.
• Heineken NV: Engages in the craft beer market through acquisitions and the development of specialty brews to meet consumer demand for variety.
• The Boston Beer Company Inc.: Known for its Samuel Adams brand, it is a prominent player in the craft beer industry, continually innovating with new flavors and styles.
• Molson Coors Beverage Company: Expands its presence in the craft beer market through strategic acquisitions and the introduction of new craft-style offerings.
• Constellation Brands: Invests in the craft beer segment by acquiring and developing craft beer brands to diversify its product portfolio.

These companies are actively engaging in product development, market expansion, and strategic partnerships to strengthen their positions in the competitive craft beer market.

Conclusion

The global craft beer market is set for substantial growth, driven by factors such as the proliferation of microbreweries, shifting consumer preferences toward diverse and low-alcohol options, and ongoing product innovation. With regions like Asia-Pacific emerging as significant growth areas, the market presents ample opportunities for both established players and new entrants. As consumer demand for variety and quality continues to rise, the craft beer industry is poised to maintain its dynamic expansion in the coming years.

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