Global E-Pharmacy Market to Reach USD 225.30 Billion by 2030, Driven by Rising Internet Penetration and Adoption of E-Prescriptions

Mordor Intelligence has published a new report on the Global E-Pharmacy Market, offering a comprehensive analysis of trends, growth drivers, and future projections  

The global e-pharmacy market is poised for significant growth, with projections indicating an increase from USD 119.09 billion in 2025 to USD 225.30 billion by 2030, reflecting a compound annual growth rate (CAGR) of 13.6% during this period. This expansion is primarily attributed to the rising number of internet users, enhanced accessibility to online services, and the increasing adoption of electronic prescriptions (e-prescriptions) in healthcare facilities.

Key Trends

Rise in Internet Users and Online Services Accessibility

The proliferation of internet connectivity worldwide has significantly contributed to the growth of the e-pharmacy market. As more individuals gain access to the internet, the convenience of purchasing medications online becomes increasingly appealing. This trend is further supported by the widespread use of smartphones and digital devices, enabling consumers to order medicines from the comfort of their homes.

Increasing Adoption of E-Prescriptions

E-prescriptions allow healthcare providers to transmit prescriptions digitally, reducing errors associated with handwritten prescriptions and streamlining the medication ordering process. The implementation of e-prescribing systems in hospitals and clinics has been on the rise due to these advantages, enhancing patient safety and contributing to the growth of the e-pharmacy market. For instance, in May 2024, Health and Community Services in Jersey, Europe, introduced a new electronic prescription system to improve healthcare delivery.

COVID-19 Pandemic Accelerating E-Pharmacy Adoption

The COVID-19 pandemic has acted as a catalyst for the adoption of e-pharmacy services. With lockdowns and social distancing measures in place, consumers turned to online platforms to fulfill their medication needs, leading to a surge in e-pharmacy usage. This shift in consumer behavior is expected to have a lasting impact, further propelling market growth in the post-pandemic era.

Report Overview: https://www.mordorintelligence.com/industry-reports/epharmacy-market

Market Segmentation

By Drug Type

  • Prescription Drugs: Medications that require a valid prescription from a licensed healthcare provider. The increasing adoption of e-prescriptions has facilitated the online sale of these drugs, contributing to market growth.
  • Over-The-Counter (OTC) Drugs: Medications available without a prescription, such as pain relievers, cold and flu remedies, and vitamins. The convenience of purchasing OTC drugs online has led to a significant increase in their sales through e-pharmacy platforms.

By Product Type

  • Skin Care: Includes dermatological products and cosmetics.
  • Dental: Comprises oral health products like toothpaste, mouthwash, and dental floss.
  • Cold and Flu: Encompasses medications for relieving symptoms of colds and influenza.
  • Vitamins: Supplements aimed at addressing nutritional deficiencies.
  • Weight Loss: Products designed to aid in weight management.
  • Other Product Types: Includes a wide range of healthcare products available through e-pharmacy platforms.

By Geography

  • North America: Currently the largest market, driven by high internet penetration, advanced healthcare infrastructure, and early adoption of e-prescribing systems.
  • Europe: Significant market share due to increasing acceptance of digital health services and supportive regulatory frameworks.
  • Asia-Pacific: Anticipated to be the fastest-growing region, attributed to a rapidly expanding internet user base, growing middle-class population, and increasing healthcare awareness.
  • Middle East and Africa: Emerging markets with improving internet connectivity and growing investments in digital health initiatives.
  • South America: Experiencing gradual growth due to expanding internet access and rising consumer acceptance of online services.

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Key Players

The e-pharmacy market is characterized by the presence of several key players contributing to its competitive landscape. Notable companies include:

  • Optum Rx Inc.: A leading pharmacy care services company offering a broad range of pharmacy solutions, including home delivery and specialty pharmacy services.
  • Giant Eagle Inc.: Operates an extensive network of retail pharmacies and has expanded its services to include online prescription refills and home delivery options.
  • Rowlands Pharmacy: A prominent pharmacy chain providing online prescription services and healthcare products through its digital platform.
  • Walmart Stores Inc.: A retail giant with a significant presence in the e-pharmacy market, offering online prescription services and a wide range of OTC products.
  • Walgreen Co.: One of the largest pharmacy chains globally, providing comprehensive e-pharmacy services, including online prescription management and home delivery.

These companies are actively engaged in strategic initiatives such as mergers and acquisitions, partnerships, and technological innovations to enhance their market presence and meet the evolving demands of consumers in the digital age.

Conclusion

The global e-pharmacy market is on a trajectory of sustained growth, driven by increasing internet penetration, the convenience of online services, and the rising adoption of e-prescriptions. The COVID-19 pandemic has further accelerated the shift towards digital healthcare solutions, with consumers increasingly preferring the convenience and accessibility of e-pharmacy platforms. As technology continues to advance and regulatory environments become more supportive, the e-pharmacy market is expected to expand further, offering consumers a seamless and efficient way to access medications and healthcare products.

Industry Related Reports

Pharmaceutical E-Commerce Market: The Pharmaceutical E-Commerce Market Report highlights key players and is segmented by Type (Prescription and Over-The-Counter (OTC)), Product Type (Vaccines, Specialty Care, General Medicines, and Consumer Healthcare), Therapeutic Area (Diabetes, Immune-System Diseases, Cancer, Neurodegenerative Diseases, Cardiovascular Diseases, and Other Therapeutic Areas), Market Type (B2B, B2B2B, B2B2C, and B2C), Platform (Manufacturer-Owned Digital Commerce, Distributor/Wholesaler-Owned Digital Commerce, Manufacturer-Owned Marketplace, Third-Party Marketplace, and Retail), and Region (North America, Europe, Asia-Pacific, Middle East & Africa, and South America).

Healthcare E-Commerce Market: The Global Healthcare E-Commerce Market Report is categorized by Product Type (Pharmaceutical Drugs, Health & Wellness Products, and Medical Devices), Application (Telemedicine, Caregiving Services, and Other Applications), and Region (North America, Europe, Asia-Pacific, Middle East & Africa, and South America).

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