U.S. Men’s Grooming Products Market Expected to Reach $97.39 Billion by 2032, Growing at a CAGR of 7.9%

Market Overview:

Polaris Market Research has recently published its latest research report titled “U.S. Men’s Grooming Products Market by Product (Skin Care, Hair Styling, Shave/Beard Care, Accessories, And Color Cosmetics), Distribution Channel, Type – Global Forecast to 2032.” It offers an in-depth analysis of the market, covering the industry size, share, recent developments, and top trends. Besides, a thorough examination of all the key segments in the market has been provided to help businesses make highly informed decisions.

The market size for U.S. men’s grooming products was valued at USD 48.96 billion in 2023. The market is anticipated to grow to USD 97.39 billion by 2032, exhibiting a CAGR of 7.9% during the forecast period from 2024 to 2032.

Men’s grooming is simply the way males take care of themselves and their bodies to enhance their own appearance. The origins of male grooming go back millions of years, when caveman made use of hinged shells for tweezing whiskers from their face. Since then, grooming in men has come a long way. Today, men’s grooming involves a wide range of tasks and products. Men’s grooming product encompasses shaving, haircare and skincare products used to improve personal appearance and maintain personal hygiene. These products take the form of facial creams, shaving creams, lip balms, lotions, moisturizers, cologne, and serum. Men’s grooming products serve a wide range of purposes, which include preventing skin damage from UV light, removing dead skin cells, promoting skin renewal, and rejuvenating skin and hair.

Growth Drivers and Opportunities:

A major trend shaping the growth trajectory of the market is the rising consciousness of appearance and well-being among men. In the past few years, there has been a notable shift in men’s grooming, with men now paying more attention to their grooming routines. Besides, the presence of a wide range of products to cater to the diverse grooming needs is impacting the market growth favorably.

Key Industry Participants:

The U.S. men’s grooming products market has the presence of a diverse array of players, ranging from niche boutique brands to multinational companies. These firms leverage their strong market presence, extensive research and development capabilities, and widespread distribution networks to maintain their competitive edge in the industry. Some of the top players in the industry include:

Baxter of California
Colgate-Palmolive Company
Coty Inc.
Estee Lauder Companies, Inc.
Procter & Gamble (P&G)
Reckitt Benckiser
The SpringHill Company
Unilever PLC

Segmental Overview:

U.S. Men’s Grooming Products Market, Product Outlook (Revenue – USD Billion, 2019-2032)

Skin Care
Hair Styling
Shave/Beard Care
Accessories
Color Cosmetics

U.S. Men’s Grooming Products Market, Distribution Channel Outlook (Revenue – USD Billion, 2019-2032)

Supermarkets & Hypermarkets
Online
Others

U.S. Men’s Grooming Products Market, Type Outlook (Revenue – USD Billion, 2019-2032)

Mass
Premium

The research study includes segmental analysis that divides the market into distinct groups or segments based on common characteristics. With market segmentation, businesses can identify specific customer groups that are more likely to be interested in specific products or services. Also, it enables these businesses to focus their marketing efforts and resources more efficiently, leading to higher conversion rates and improved return on investment. Furthermore, segmentation analysis helps companies develop personalized products or services, which can result in increased customer loyalty and improved customer satisfaction.

𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐓𝐡𝐞 𝐂𝐨𝐦𝐩𝐥𝐞𝐭𝐞 𝐂𝐨𝐦𝐩𝐫𝐞𝐡𝐞𝐧𝐬𝐢𝐯𝐞 𝐑𝐞𝐩𝐨𝐫𝐭 𝐇𝐞𝐫𝐞:

https://www.polarismarketresearch.com/industry-analysis/us-mens-grooming-products-market

The rise of sophisticated males and the increasing influence of celebrities and influencers have transformed traditional notions of masculinity, resulting in a significant uptick in men’s expenditures on grooming products. With a heightened awareness of grooming and self-care, there has been a surge in demand for such products. This trend is bolstered by the proliferation of men’s salons, which not only offer grooming services but also stimulate the demand for grooming products by introducing men to novel grooming techniques and merchandise.

4. U.S. Men’s Grooming Products Market Insights
4.1. U.S. Men’s Grooming Products Market – Industry Snapshot
4.2. U.S. Men’s Grooming Products Market Dynamics
4.2.1. Drivers and Opportunities
4.2.1.1. Increasing consumer preferences have been projected to spur product demand
4.2.1.2. Rising Disposable Income
4.2.2. Restraints and Challenges
4.2.2.1. The pricing of men’s grooming products is expected to hinder the growth of the market
4.3. Porter’s Five Forces Analysis
4.3.1. Bargaining Power of Suppliers (Moderate)
4.3.2. Threats of New Entrants: (Low)
4.3.3. Bargaining Power of Buyers (Moderate)
4.3.4. Threat of Substitute (Moderate)
4.3.5. Rivalry among existing firms (High)
4.4. PESTLE Analysis
4.5. U.S. Men’s Grooming Products Industry trends
4.6. Value Chain Analysis
4.7. COVID-19 Impact Analysis
5. U.S. Men’s Grooming Products Market, by Type
5.1. Key Findings
5.2. Introduction
5.2.1. U.S. Men’s Grooming Products, by Type, 2019-2032 (USD Billion)
5.3. Mass
5.3.1. U.S. Men’s Grooming Products Market, by Mass, 2019-2032 (USD Billion)
5.4. Premium
5.4.1. U.S. Men’s Grooming Products Market, by Premium, 2019-2032 (USD Billion)
6. U.S. Men’s Grooming Products Market, by Product
6.1. Key Findings
6.2. Introduction
6.2.1. U.S. Men’s Grooming Products Market, by Product, 2019-2032 (USD Billion)
6.3. Skin Care
6.3.1. U.S. Men’s Grooming Products Market, by Skin Care, 2019-2032 (USD Billion)
6.4. Hair Styling
6.4.1. U.S. Men’s Grooming Products Market, by Hair Styling, 2019-2032 (USD Billion)
6.5. Shave/Beard Care
6.5.1. U.S. Men’s Grooming Products Market, by Shave/Beard Care, 2019-2032 (USD Billion)
6.6. Accessories
6.6.1. U.S. Men’s Grooming Products Market, by Accessories, 2019-2032 (USD Billion)
6.7. Color Cosmetics
6.7.1. U.S. Men’s Grooming Products Market, by Color Cosmetics, 2019-2032 (USD Billion)