Athleisure Market: Trends and Growth Opportunities up to 2033

Market Definition

The athleisure market is a sector within the apparel industry that merges athletic wear with casual clothing. It encompasses garments made for both physical activities and everyday casual wear, integrating performance fabrics with fashionable and adaptable designs. Athleisure has become increasingly popular due to its comfort, practicality, and its smooth transition from exercise to social occasions.

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The agricultural microbials market is expected to expand from $8.5 billion in 2023 to $17.3 billion by 2033, growing at a CAGR of 7.4%.

Market Outlook

The athleisure market is experiencing rapid growth, fueled by changing consumer preferences that prioritize comfort, functionality, and style. As more people embrace active lifestyles, there is an increasing demand for clothing that serves both athletic and casual purposes. This shift has led to the widespread acceptance of athleisure as a mainstream fashion trend, blurring the distinction between traditional sportswear and everyday clothing.

A major factor driving this market is the growing emphasis on health and wellness. As individuals become more health-conscious, the need for apparel that supports an active lifestyle has surged. This has resulted in a boost in sales for athleisure products, such as leggings, joggers, sports bras, and sneakers, which offer comfort and flexibility while maintaining a stylish appearance.

The rise of remote work and the increasing popularity of flexible work setups have also contributed to the market’s growth. With more people working from home, the demand for comfortable attire has grown. Athleisure meets this need by offering versatile clothing suitable for both home environments and casual outings, broadening its appeal across various consumer groups.

The market is also benefiting from innovations in fabric technology, as manufacturers develop high-performance materials that offer features like moisture-wicking, breathability, and stretch. These advancements improve the functionality of athleisure, making it ideal for a range of activities, from intense workouts to relaxed strolls. Additionally, the use of sustainable and eco-friendly materials is becoming more prominent, as consumers increasingly seek brands that align with their environmental values.

Despite its growth, the athleisure market faces challenges such as market saturation and the constant need for innovation. As competition intensifies, brands must find ways to stand out through unique designs, cutting-edge materials, and effective marketing strategies. Balancing fashion-forward designs with functional performance remains a critical consideration for brands in this space.

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Research Objectives

  • Estimates and forecast the overall market size for the total market, across product, service type, type, end-user, and region
  • Detailed information and key takeaways on qualitative and quantitative trends, dynamics, business framework, competitive landscape, and company profiling
  • Identify factors influencing market growth and challenges, opportunities, drivers and restraints
  • Identify factors that could limit company participation in identified international markets to help properly calibrate market share expectations and growth rates
  • Trace and evaluate key development strategies like acquisitions, product launches, mergers, collaborations, business expansions, agreements, partnerships, and R&D activities
  • Thoroughly analyze smaller market segments strategically, focusing on their potential, individual patterns of growth, and impact on the overall market
  • To thoroughly outline the competitive landscape within the market, including an assessment of business and corporate strategies, aimed at monitoring and dissecting competitive advancements.
  • Identify the primary market participants, based on their business objectives, regional footprint, product offerings, and strategic initiatives

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Market Segmentation

The report analyses the athleisure market based on product type, end user, distribution channel, and region.

Athleisure Market by Product Type

Based on product type, it is segmented into yoga apparels, shirts, leggings, shorts, and others. The shirts segment is expected to have the largest athleisure market share in 2022. Athleisure shirts are in higher demand since they combine comfort and style. Leading companies in the market, including Lululemon and Athleta, have been launching products to support the expansion of the sector. To meet the growing customer demand, this has prompted several merchants to introduce their own product lines. For instance, in January 2020, Target announced the introduction of its own line of athletic and athleisure items, which would include shirts, shorts and tracks created from fabrics produced sustainably. This collection’s shirts come in a variety of eye-catching and vibrant designs.

Athleisure Market by End User

Based on end user, it is segmented into men, women, and children. The children segment is expected to dominate the market during the forecast period. Sportswear and athleisure sales have increased dramatically over the world as a result of youngsters doing more sports. Parents are encouraging their kids to participate in a variety of sports due to the rising knowledge of the negative impacts of obesity and the growing desire to foster confidence in kids. The percentage of kids aged 6 to 12 who participated in team sports at least one day per year climbed from 55.5% in 2013 to 56.3% in 2018, according to a study by The Aspen Institute. As a result, it will fuel the growth of the children’s athleisure market throughout the forecast period.

Athleisure Market by Distribution Channel

Based on distribution channel, it is bifurcated into online and offline. The online segment is expected to dominate the market during the forecast period. Collaborations with celebrities may also help a company become more visible because they routinely share items on Instagram and other key shopping platforms on social media. Over 70% of businesses employ Instagram influencers in their marketing campaigns, and influencer marketing grew by 198% last year. Digital innovation, increasing globalization, and changes in consumer purchasing patterns are causing seismic transformations in the fashion industry. And the fashion sector is even more uncertain as a result of the coronavirus’s accelerated retail crisis. Independent companies are creating high-quality running gear for runners searching for goods that match their demands and their style by utilizing social media marketing and internet shopping.

Major Players

The key players studied in the athleisure market are adidas America, Inc. (US), HanesBrands Inc. (US), LACOSTE USA, Inc. (US), lululemon athletica inc. (US), Nike, Inc. (US), Outerknown, LLC (US), Pangaia Group (UK), Under Armour, Inc. (US), Vuori, Inc. (US), and Wear Pact, LLC (US).

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Research Scope

  • Scope – Highlights, Trends, Insights. Attractiveness, Forecast
  • Market Sizing – Product Type, End User, Offering Type, Technology, Region, Country, Others
  • Market Dynamics – Market Segmentation, Demand and Supply, Bargaining Power of Buyers and Sellers, Drivers, Restraints, Opportunities, Threat Analysis, Impact Analysis, Porters 5 Forces, Ansoff Analysis, Supply Chain
  • Business Framework – Case Studies, Regulatory Landscape, Pricing, Policies and Regulations, New Product Launches. M&As, Recent Developments
  • Competitive Landscape – Market Share Analysis, Market Leaders, Emerging Players, Vendor Benchmarking, Developmental Strategy Benchmarking, PESTLE Analysis, Value Chain Analysis
  • Company Profiles – Overview, Business Segments, Business Performance, Product Offering, Key Developmental Strategies, SWOT Analysis

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