Global Maqui Berries Market Expands with Growing Demand for Superfoods and Natural Wellness Products

Mordor Intelligence has published a new report on the Maqui Berries Market, offering a comprehensive analysis of trends, growth drivers, and future projections.   

The global maqui berries market is experiencing significant growth, with projections indicating an increase from USD 37.16 million in 2025 to USD 61.21 million by 2030, reflecting a compound annual growth rate (CAGR) of 10.5% during the forecast period. This surge is attributed to the rising consumer interest in superfoods, natural health products, and the expanding applications of maqui berries across various industries, including food and beverage, cosmetics, and nutraceuticals.

Key Trends

Rising Demand Across Multiple Industries

Maqui berries are gaining traction across several sectors:​

• Cosmetics: Manufacturers are incorporating maqui berry seed oil into products targeting skin concerns such as tanning and pigment disorders. The oil’s effectiveness in anti-aging, whitening, and pigmentation-reduction formulations has been noted. Companies like Nature in Bottle and Aromaaz International produce cold-pressed maqui berry oil for cosmetic applications.​

• Food and Beverage: The industry utilizes maqui berries to extend product shelf life, enhance nutritional content, substitute synthetic additives, and improve sensory properties. This has led to product development across categories like meat, bakery, dairy, smoothies, energy drinks, and nutritional supplements.​

• Nutraceuticals: Manufacturers are using maqui berries and their extracts as active ingredients in dietary supplements, offering health benefits such as free radical neutralization, immune system enhancement, and bone and joint health support.​

North America’s Market Dominance

North America leads in the consumption of maqui berries in both liquid and powder forms. Consumers in the region increasingly prefer nutritionally rich, natural products over sugar-dense alternatives, driving the incorporation of maqui berries in food and beverages. The United States depends on Chilean imports to fulfill its maqui berry requirements. According to the Servicio Agrícola y Ganadero Survey, the United States imported berries, including maqui berries, valued at USD 872.03 million in 2023.​

Emergence of Maqui Berries as a Superfood

Maqui berries are recognized as an emerging superfood category. Their high antioxidant content and associated health benefits have led to increased consumer awareness and demand. This trend has strengthened the demand for maqui berry-based products, driving market growth.​

Market Segmentation

By Form

• Fresh: Direct consumption or use in culinary applications.​

• Processed: Includes powders, extracts, and supplements used in various products.​

By Nature

• Organic: Cultivated without synthetic pesticides or fertilizers, appealing to health-conscious consumers.​

• Non-Organic: Conventionally grown berries.​

By End-Use

• Food and Beverage: Incorporation into products like juices, smoothies, and baked goods.​

• Pharmaceuticals: Use in supplements and medicinal formulations.​

• Personal Care and Cosmetics: Inclusion in skincare and beauty products.​

• Animal Nutrition: Addition to pet foods and supplements.​

By Geography

• North America: Largest market share, driven by high consumer awareness and demand.​

• Asia-Pacific: Fastest-growing market, with increasing interest in superfoods.​

• Europe: Steady growth due to rising health consciousness.​

• South America: Significant production region, with growing domestic consumption.​

• Middle East and Africa: Emerging markets with potential for growth.

Get a Customized Report Tailored to Your Requirements. – https://www.mordorintelligence.com/market-analysis/specialty-commodities​

Key Players

The maqui berries market is moderately consolidated, with key players focusing on providing high-quality products to meet increasing demand:​

• Sunfood Superfoods: Offers a range of organic maqui berry products, emphasizing sustainability and quality.​

• Navitas Organics: Provides organic maqui powder, catering to health-conscious consumers.​

• Mountain Rose Herbs: Supplies organic maqui berry powder, focusing on ethical sourcing.​

• Sevenhills Wholefoods: Offers organic maqui berry powder, highlighting nutritional benefits.​

• SouthAM: Specializes in South American superfoods, including maqui berries, ensuring premium quality.​

Conclusion

The global maqui berries market is poised for substantial growth, driven by increasing consumer interest in superfoods and natural health products. The versatility of maqui berries across various industries, coupled with their recognized health benefits, positions them well for continued market expansion. As consumer awareness and demand rise, the market is expected to see further growth, offering opportunities for both existing and new market participants.

Industry Related Reports