Broth Market Overview
The global broth market was valued at USD 7.78 billion in 2022 and is expected to grow at a CAGR of 3.4% during the forecast period. Increasing health consciousness, rising demand for nutrient-rich foods, and the growing popularity of paleo and keto diets are key factors driving the market’s growth.
Key Market Growth Drivers
- Health and wellness trends
Broth, especially bone broth, is gaining popularity due to its perceived health benefits including gut health, joint support, and immune system enhancement. - Convenient nutrition
Ready-to-drink broths and powdered formats offer on-the-go consumers a convenient way to incorporate nutrients into their diets. - Expansion of clean-label products
Consumers are increasingly demanding natural, organic, and additive-free broths, prompting brands to innovate with clean-label offerings. - Culinary applications and global cuisine influence
Broths are essential in many traditional and ethnic dishes, and as global cuisine gains popularity, so does demand for broth-based ingredients.
Market Challenges
- Short shelf life of fresh products
Fresh or chilled broths may require refrigeration and have limited shelf stability, impacting distribution and storage. - High production costs
Premium broths, particularly bone broth, can be expensive to produce due to slow cooking processes and quality ingredient sourcing. - Limited consumer awareness in developing regions
While the trend is growing globally, awareness and availability of broth products may still be limited in certain markets.
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Regional Insights
- North America: Dominates the market due to widespread adoption of health-focused diets and a well-developed retail and e-commerce infrastructure.
- Europe: Growth driven by demand for organic and natural products, with increasing interest in clean-label broths.
- Asia-Pacific: Emerging growth fueled by the traditional use of broth in local cuisines and increasing Western influence on eating habits.
- Latin America & MEA: Gradual expansion as healthy eating trends penetrate new markets.
Segmentation:
Broth Market, Type Outlook (Revenue – USD Billion, 2019-2032)
- Chicken Broth
- Beef Broth
- Seafood Broth
- Vegetable Broth
Broth Market, Category Outlook (Revenue – USD Billion, 2019-2032)
- Organic
- Conventional
Broth Market, Distribution Channel Outlook (Revenue – USD Billion, 2019-2032)
- Supermarkets and Hypermarkets
- Convenience Stores
- Online Retail
Key Players
Major companies operating in the global broth market include:
- Campbell Soup Company
- Pacific Foods of Oregon
- College Inn
- Kettle & Fire
- Bonafide Provisions
- Imagine Foods
- Osso Good
- The Stock Merchant
- Progresso
- Swanson
- Brodo Broth
- Bare Bones
- The Bone Broth
- The Flavor Chef
- The Honest Kitchen
- LonoLife
- Vital Proteins
- Ancient Nutrition
- Osius Bone Broth
- Manischewits
- The Hain Celestial
- Look’s Gourmet Food Company
- Del Monte Foods
- Zoup Specialty Products
- Unilever
- Knorr
- General Mills & Epic Provision
Future Trends
- Growth of bone broth protein powders and supplements
- Expansion into plant-based and vegan broths
- New product innovations in flavors and packaging
- Greater focus on sustainability and traceable sourcing
Conclusion
The global broth market continues to gain traction as consumers increasingly prioritize functional, flavorful, and clean-label foods. Continued innovation and rising demand for wellness-focused products position the broth industry for steady expansion in the years ahead.
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