The U.S. digestive health products market size was estimated at USD 13.53 billion in 2023 and is expected to grow at a CAGR of 8.3% from 2024 to 2030. A growing focus on health and the increasing demand for nutritional and fortifying food additives are key factors driving the market. A strong foothold of key players in the country, government support for new product development, and technological advancements in probiotics and prebiotics are major factors contributing to the market growth over the forecast period.
U.S. digestive health products market accounted for the share of 26.21% of the global digestive health products market in 2023. The market growth is attributed by growing consumption of protein-enriched functional foods and dietary supplements in the region. Key global market players have a strong manufacturing presence in the U.S., along with a rising number of new protein source start-ups. This will continue to drive the demand for functional foods. Functional foods contain phytochemicals, which prove to be beneficial for both human and animal health. Thus, the rising demand for nutraceutical products is expected to have a positive impact on functional foods such as digestive health products, which is a subset market of the nutraceuticals and functional foods industry.
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The use of digestive health products, including probiotics, for the treatment of mental illness is a growing trend in the U.S., and this is one of the factors driving the probiotics market in the country. Research has shown that the gut microbiome plays an important role in regulating brain function and mental health, and this has led to increased interest in using probiotics to support mental well-being. In addition, the incorporation of probiotics into fitness modules is also contributing to the growth of the market in the U.S., as more consumers seek products that can support their overall health and well-being. This is particularly important in light of the increasing cases of obesity and stress disorders in the country.
Market Concentration & Characteristics
The U.S. digestive health products industry is characterized by high degree of innovation, with businesses continuously focusing on differentiating themselves through unique experiences and offerings. Product innovations and technological advancements are expected to be major factors attributable to the expansion of the market over the forecast period. Probiotics now have diverse applications, such as probiotic drinks, probiotic dairy products, probiotic supplements, and probiotic cosmetics, as well as in animal agriculture, especially aquaculture. Consumers’ belief in the health benefits associated with these products has been the key driver for this market over the past few years, and the trend is anticipated to continue over the forecast period.
Product Type Insights
U.S. digestive dairy products market accounted for a revenue share of around 74% in 2023.Dairy products are a rich source of probiotics and other digestive health ingredients that help improve gut health and support overall wellbeing. The increasing demand for dairy products can be attributed to a variety of factors, including growing per capita income, rising consumer awareness of healthy and nutritious foods, and the increasing government intervention in regulating the growth and production of dairy products.
Ingredient Insights
The probiotics segment accounted for a revenue share of 88.20% in 2023. Probiotics are live microorganisms that are beneficial for the host when consumed in adequate amounts. They are often referred to as “good bacteria” because they help maintain a healthy balance of microorganisms in the gut and support overall health. Probiotics can be found naturally in fermented foods like yogurt, kefir, sauerkraut, and kimchi, or they can be taken as supplements in the form of capsules, tablets, or powders.Several market players are launching new products owing to the increasing popularity of the ingredient, thereby driving the growth of the market. For instance, in March 2023, Good Culture collaborated with the largest U.S. dairy co-op to introduce a new product called Good Culture Probiotic Milk. The product is a lactose-free, long-life milk that contains the BC30 probiotic, also known as Bacillus coagulans GBI-30, 6086. The addition of BC30 probiotic in the milk makes it a healthy option that can promote gut health and improve digestion.
Key U.S. Digestive Health Products Companies:
International Flavors & Fragrances Inc
DuPont de Nemours, Inc.
Nestle SA
Cargill, Incorporated
Sanofi
Danone
Arla Foods amba
Herbalife
General Mills
Amway
U.S. Digestive Health Products Market Report Segmentation
This report forecasts revenue growth at the country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the U.S. digestive health products market report based on product, ingredient, and distribution channel:
Product Outlook (Revenue, USD Million, 2018 – 2030)
Dairy Products
Bakery & Cereals
Non – Alcoholic Beverages
Supplements
Others
Ingredient Outlook (Revenue, USD Million, 2018 – 2030)
Prebiotics
Probiotics
Food Enzymes
Animal Based
Plant Based
Microbial Based
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