Market Overview:
Global Nutricosmetics Market size and share is currently valued at USD 7.51 billion in 2024 and is anticipated to generate an estimated revenue of USD 15.40 billion by 2034, according to the latest study by Polaris Market Research. Besides, the report notes that the market exhibits a robust 7.5% Compound Annual Growth Rate (CAGR) over the forecasted timeframe, 2025 – 2034
Nutricosmetics refer to orally consumed products, such as capsules, powders, gummies, and beverages, formulated to improve the appearance and health of skin, hair, and nails. These products are designed to nourish the body from within, promoting beauty benefits through the support of essential nutrients, antioxidants, and functional ingredients. Unlike traditional topical cosmetics, nutricosmetics focus on internal mechanisms that contribute to skin health and overall beauty, aligning closely with growing consumer interest in wellness and preventative care.
As wellness culture gains momentum, the beauty-from-within concept has reshaped the traditional cosmetic industry, creating a robust intersection between the dietary supplement and personal care markets. Increasing demand for anti-aging solutions, enhanced skin hydration, and hair and nail strengthening is pushing product innovation and accelerating the adoption of nutricosmetics worldwide.
Growth Drivers
Several factors are contributing to the rapid expansion of the nutricosmetics market. One of the primary drivers is heightened awareness of the link between nutrition and skin health. Consumers are increasingly educated on how internal deficiencies can manifest in external conditions such as dry skin, premature aging, or hair thinning. This understanding is driving a shift from surface-level cosmetics to ingestible products that offer targeted, long-term benefits.
The growing emphasis on natural and clean beauty products is another significant catalyst. Nutricosmetics, often derived from plant-based or marine ingredients, appeal to the increasing demand for sustainable, non-toxic formulations. With fewer synthetic additives and more bioavailable nutrients, these products offer an attractive alternative to chemical-laden skincare.
Rising disposable income and changing lifestyle patterns, especially in urban centers, are encouraging consumers to invest in self-care routines that integrate wellness and beauty. The popularity of fitness, yoga, and clean eating has naturally extended into beauty regimens, fostering a seamless link between health and aesthetics.
In addition, the expansion of digital health platforms and e-commerce has made nutricosmetics more accessible than ever. Influencers, wellness coaches, and dermatologists are using social media to educate audiences about the benefits of beauty supplements, contributing to increased trust and consumer uptake.
Key Companies
The competitive landscape of the nutricosmetics market is characterized by innovation, strategic partnerships, and brand differentiation. Leading companies are investing in research and development to introduce products with clinically backed claims and unique ingredient combinations.
Key market players include:
- Croda International Plc
- WR Group
- Pfizer Inc.
- Vitabiotics
- Amway
- SOS Haircare
- Lucas Meyer Cosmetics SAS
- Natrol LLC
- Skinade
- Forza Industries
- Sanofi-Aventis U.S. LLC
- Frutarom Ltd.
- Herbalife Nutrition
Nutricosmetics Industry Developments:
- January 2023 – Beiersdorf, the skincare company behind the NIVEA brand, leveraged its deep expertise in skin science to develop an innovative cosmetic sun protection solution. The new sunscreen incorporates advanced light-scattering pigments designed to block light from reaching the skin, enhancing its protective capabilities.
- September 2023 – L’Oréal announced a strategic move to expand its presence in the beauty and wellness sector by investing in five promising nutricosmetic start-ups. This initiative highlights the company’s recognition of the growing demand for products that promote beauty from within, aligning with evolving consumer preferences.
𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐓𝐡𝐞 𝐂𝐨𝐦𝐩𝐥𝐞𝐭𝐞 𝐂𝐨𝐦𝐩𝐫𝐞𝐡𝐞𝐧𝐬𝐢𝐯𝐞 𝐑𝐞𝐩𝐨𝐫𝐭 𝐇𝐞𝐫𝐞:
https://www.polarismarketresearch.com/industry-analysis/nutricosmetics-market
Market Segmentation
Nutricosmetics Market, Product Type Outlook (Revenue – USD Billion, 2020-2034)
- Tablets & Softgels
- Capsules
- Gummies & Candies
- Powders
- Drinks
- Others
Nutricosmetics Market, Applications Outlook (Revenue – USD Billion, 2020-2034)
- Nailcare
- Haircare
- Skincare
- Others
Nutricosmetics Market, Distribution Channel Type Outlook (Revenue – USD Billion, 2020-2034)
- Non-Store-Based
- Store-Based
Regional Analysis
Geographically, the nutricosmetics market shows significant traction across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.
North America holds a leading position, driven by a strong culture of wellness and widespread consumer acceptance of dietary supplements. The U.S. market, in particular, benefits from advanced research, a mature regulatory environment, and a high level of consumer education.
Europe follows closely, with countries like Germany, France, and the UK displaying strong demand for anti-aging products and natural beauty alternatives. European consumers are notably inclined toward sustainable and eco-conscious brands, which aligns well with the plant-based foundations of many nutricosmetic products.
Asia Pacific is expected to be the fastest-growing region due to an expanding middle-class population, rapid urbanization, and a deep-rooted cultural belief in holistic health. Countries such as Japan, South Korea, and China are embracing beauty supplements as part of traditional and modern skincare practices. The popularity of K-beauty and J-beauty trends has accelerated the region’s role as both a consumer and innovator in this market.
Latin America and the Middle East & Africa are emerging markets with growing consumer awareness and increasing availability of international nutricosmetic brands. In these regions, rising income levels and growing access to beauty and wellness information are driving adoption.
Conclusion:
As consumers continue to seek out wellness-focused, non-invasive beauty solutions, the nutricosmetics market is well-positioned for sustained growth. The convergence of health and beauty is no longer a trend but a foundational shift in how people approach self-care. With continued innovation, expanding consumer reach, and strong market fundamentals, nutricosmetics are set to become a cornerstone of the global beauty and wellness industry.
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