Mordor Intelligence has published a new report on the Personal Lubricants Market, offering a comprehensive analysis of trends, growth drivers, and future projections.
The global personal lubricants market is projected to grow from USD 1.40 billion in 2025 to USD 1.94 billion by 2030, reflecting a compound annual growth rate (CAGR) of 6.77% during the forecast period.
Personal lubricants play a crucial role in enhancing sexual wellness and comfort. The market encompasses various product types, including water-based, silicone-based, oil-based, and hybrid lubricants, catering to diverse consumer preferences and needs. The increasing awareness about sexual health, coupled with the growing aging population, is contributing to the market’s expansion.
Personal Lubricants Market Key Trends
1. Rising Prevalence of Vaginal Dryness
The increasing prevalence of vaginal dryness, particularly among the aging female population, is driving the demand for personal lubricants. For instance, a study published in February 2021 indicated that 80% of menopausal women in Northern India experienced vaginal dryness. This condition necessitates the use of lubricants to alleviate discomfort, thereby contributing to market growth.
2. High Incidence of Erectile Dysfunction
Erectile dysfunction (ED) is a common issue among aging men, often associated with conditions like hypertension and diabetes. A study conducted between April and May 2021 revealed high prevalence rates of ED in countries such as Kenya (94.5%), Spain (71%), and Israel (67%). The need for personal lubricants to manage ED-related challenges is expected to boost market demand.
3. Growth in E-Commerce Distribution
The rise of e-commerce platforms has made personal lubricants more accessible to consumers, offering privacy and convenience. Online retail channels are increasingly preferred for purchasing such products, contributing to the market’s expansion.
Personal Lubricants Market Segmentation
The personal lubricants market is segmented based on product type, distribution channel, and geography:
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By Product Type:
- Water-Based
- Silicone-Based
- Oil-Based
- Hybrid
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By Distribution Channel:
- Retail Stores
- E-Commerce
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By Geography:
- North America
- Europe
- Asia-Pacific
- Middle East and Africa
- South America
This segmentation allows for targeted strategies to address specific consumer needs and preferences across different regions and distribution channels.
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Key Players
Several companies are leading the personal lubricants market, contributing to its growth through product development and strategic collaborations:
- LifeStyles Healthcare Pte Ltd
- Reckitt Benckiser Group plc
- BioFilm Inc
- Church & Dwight Co. Inc.
- Durex Inc.
These organizations are recognized for their extensive product portfolios and commitment to enhancing sexual wellness.
Conclusion
The personal lubricants market is poised for significant growth, driven by factors such as increased awareness about sexual health, the aging population, and the convenience of e-commerce distribution. With a projected market size of USD 1.94 billion by 2030, companies operating in this sector have substantial opportunities to expand their offerings and cater to the evolving needs of consumers worldwide.
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