Mordor Intelligence has published a new report on the Printed Signage Market, offering a comprehensive analysis of trends, growth drivers, and future projections.
The global printed signage market is on a steady growth trajectory, with projections indicating an increase from USD 42.53 billion in 2025 to USD 45.96 billion by 2030, reflecting a compound annual growth rate (CAGR) of 1.56%. This growth is primarily attributed to the expanding retail sector and ongoing technological advancements in printing technologies.
Printed signage continues to play a crucial role in brand communication, offering businesses a tangible medium to engage with consumers. Despite the rise of digital alternatives, printed signage remains a preferred choice for many due to its cost-effectiveness and ability to capture consumer attention.
Printed Signage Market Key Trends
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Retail Sector Dominance
The retail industry is the largest consumer of printed signage, accounting for approximately 48% of the market share in 2024. Retailers utilize various signage formats, including banners, backdrops, and point-of-purchase displays, to attract customers and enhance in-store experiences. This sector’s demand for printed signage is expected to continue driving market growth.
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Technological Advancements in Printing
Advancements in printing technologies, such as UV flatbed and wide-format printing, are enhancing production efficiency and quality. Companies are investing in sophisticated equipment to meet the growing demand for high-quality printed materials.
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Environmental Sustainability Initiatives
There is a growing emphasis on sustainability within the printed signage industry. Manufacturers are adopting eco-friendly materials and printing processes, including recyclable substrates and water-based inks, to align with environmental standards and meet consumer expectations.
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Integration of Digital and Printed Signage
The integration of traditional printed signage with digital solutions is creating new opportunities in the market. Businesses are combining both mediums to enhance their advertising strategies and reach a broader audience.
Printed Signage Market Segmentation
By Type:
- Banner and Backdrop
- Point-of-Purchase (POP) Displays
- Backlit Displays
- Billboards
- Corporate Graphics, Exhibitions, and Trade Show Materials
By Print Technology:
- Inkjet Printing
- Screen Printing
- Sheetfed Printing
By End-User Vertical:
- Retail
- Healthcare
- Transportation and Logistics
- Banking, Financial Services, and Insurance (BFSI)
By Application:
- Indoor
- Outdoor
By Geography:
- North America
- Europe
- Asia-Pacific
- Latin America
- Middle East and Africa
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Key Players
Several companies are leading the printed signage market, including:
- Avery Dennison Corporation
- Spandex Ltd
- Kelly Signs Inc.
- Orafol Europe GmbH
- IGEPA group GmbH & Co. KG
These companies are focusing on strategic acquisitions, product innovations, and sustainability initiatives to strengthen their market positions.
Conclusion
The printed signage market is poised for steady growth, driven by the expanding retail sector, technological advancements in printing, and a growing emphasis on environmental sustainability. As businesses continue to seek effective ways to engage with consumers, printed signage remains a vital component of marketing strategies.
The integration of traditional printed signage with digital solutions presents new opportunities for businesses to enhance their advertising efforts and reach a broader audience. As the market evolves, companies that adapt to changing consumer preferences and technological advancements will be well-positioned for success.
Industry Related Reports
US Printed Signage Market: The United States Printed Signage Market is segmented by Product (Billboards, Backlit Displays, Pop Displays, Banners, Flags, and Backdrops, Corporate Graphics, Exhibition, & Trade Show Materials and Others Products), Type (Indoor Printed Signage, Outdoor Printed Signage) and End-user Vertical (BFSI, Retail, Sports & Leisure, Entertainment, Transportation & Logistics, Healthcare, and Other end-user verticals).
Outdoor Printed Signage Market : The Outdoor Printed Signage Market Report is Segmented by Product Type (Banner and Backdrop, Billboards and Hoardings, and Other Product Types), End-User Industry (BFSI, Retail, Construction, Healthcare, and Other End-User Industries), and Geography (North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa).
North America Printed Signage Market: North America Print/Sign Industry is segmented by Product (Billboards, Backlit Displays, Pop Displays), Type (Indoor Printed Signage, Outdoor Printed Signage), End-user, and Country (U.S., Canada).
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