Confectionery Market Expands as Consumers Seek Healthier and Premium Treats

Mordor Intelligence has published a new report on the Confectionery Market, offering a comprehensive analysis of trends, growth drivers, and future projections  

The Confectionery Market is projected to be valued at USD 214.1 billion in 2025 and is expected to grow to USD 280.8 billion by 2030, registering a compound annual growth rate (CAGR) of 5.57% over the forecast period from 2025 to 2030. The confectionery industry is undergoing significant changes as consumers increasingly seek products that align with their health and wellness goals. This shift has led to a surge in demand for sugar-free, organic, and vegan confectionery options. Simultaneously, there’s a growing appetite for premium products that offer unique flavors and high-quality ingredients. These evolving preferences are prompting manufacturers to innovate and diversify their product offerings to meet the changing needs of the market.

Key Trends: Healthier Choices and Premiumization Drive Market Growth

Health-Conscious Consumption

Consumers are becoming more health-aware, leading to increased demand for confectionery products with natural ingredients, reduced sugar content, and organic certifications. Manufacturers are responding by developing sugar-free, vegan, and organic variants to cater to this segment. In North America, for instance, 34% of consumers now opt for dark chocolate, perceived as a healthier alternative to milk chocolate.

Premium Product Demand

There’s a notable trend towards premiumization in the confectionery market. Consumers are seeking artisanal chocolates, unique flavor combinations, and luxury confectionery products. In Canada, the average per capita consumption of premium chocolate products reached 6.4 kg in 2022, with households spending an average of USD 88 annually on chocolate bars.

Retail Landscape Transformation

The retail landscape for confectionery products is evolving, with supermarkets and hypermarkets emerging as dominant distribution channels. Major retail chains are strategically positioning confectionery products at checkout counters to drive impulse purchases. Additionally, the convenience store sector has witnessed substantial growth, with chains like 7-Eleven expanding their global presence to over 77,711 stores by 2022, offering a wide range of confectionery products with innovative promotional strategies.

Market Segmentation: Diverse Offerings Cater to Varied Consumer Needs

By Product Type:

  • Chocolate Confectionery: Includes milk, dark, and white chocolates, with a growing preference for dark chocolate due to its perceived health benefits.

  • Sugar Confectionery: Encompasses candies, gums, and other sugar-based products, with innovations focusing on reduced sugar content.

  • Snack Bars: Combines health and indulgence, appealing to consumers seeking convenient yet nutritious options.

By Distribution Channel:

  • Supermarkets/Hypermarkets: Remain the primary retail outlets, offering a wide variety of confectionery products.

  • Convenience Stores: Provide easy access to confectionery items, catering to impulse purchases.

  • Online Retail Stores: Experiencing growth as consumers increasingly shop for confectionery products online.

By Geography:

  • North America: Leading the market with a focus on health-conscious and premium products.

  • Europe: Emphasizing organic and natural ingredient-based confectionery.

  • Asia-Pacific: Fastest-growing region, driven by increasing disposable incomes and westernization of diets.

  • Middle East & Africa: Emerging markets with potential for growth in premium and health-oriented confectionery segments.

  • South America: Showing steady growth, with a focus on traditional and locally flavored confectionery products.

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Key Players: Industry Leaders Innovate to Meet Changing Demands

The confectionery market features several key players who are adapting to changing consumer preferences through product innovation and strategic expansion:

  • Ferrero International SA: Known for its premium chocolate offerings and commitment to quality.

  • Mars Incorporated: Offers a diverse range of confectionery products, focusing on both traditional and health-oriented options.

  • Mondelēz International Inc.: Emphasizes innovation in flavors and formats to cater to evolving tastes.

  • Nestlé SA: Invests in research and development to create products that align with health and wellness trends.

  • The Hershey Company: Expanding its portfolio to include organic and reduced-sugar confectionery items.

Conclusion: Market Poised for Continued Growth Amidst Changing Consumer Preferences

The global confectionery market is set for continued growth, driven by consumers’ increasing demand for healthier and premium products. Manufacturers are responding with innovative offerings that cater to these preferences, ensuring the market remains dynamic and responsive to consumer needs. As the industry evolves, companies that prioritize health-conscious and high-quality products are likely to experience sustained success.

Industry Related Reports

Europe Confectionery Market: The Market is segmented by Type of Confection, including Chocolate, Gum, Snack Bars, and Sugar Confectionery. It is further categorized by Distribution Channel, comprising Convenience Stores, Online Retail Stores, Supermarkets/Hypermarkets, and Others. Additionally, the market is analyzed by Country, covering Belgium, France, Germany, Italy, the Netherlands, Russia, Spain, Switzerland, Turkey, and the United Kingdom.

North America Confectionery Market: The Market is categorized by Type of Confection, including Chocolate, Gum, Snack Bars, and Sugar Confectionery. It is also segmented by Distribution Channel, which includes Convenience Stores, Online Retail Stores, Supermarkets/Hypermarkets, and Others. Additionally, the market is analyzed by Country, covering Canada, Mexico, and the United States.

Asia Pacific Confectionery Market: The Market is segmented by Type of Confection, including Chocolate, Gum, Snack Bars, and Sugar Confectionery. It is further divided by Distribution Channel, comprising Convenience Stores, Online Retail Stores, Supermarkets/Hypermarkets, and Others. The market is also analyzed by Country, covering Australia, China, India, Indonesia, Japan, Malaysia, New Zealand, and South Korea.

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