Global Facial Care Market to Reach US$169.6 Billion by 2030, Driven by Rising Skincare Awareness and E-commerce Growth

Facial care is a range of practices that support face integrity, enhance its appearance, and relieve facial conditions. They can include nutrition, avoidance of excessive sun exposure, and appropriate use of emollients, practices that enhance appearance include the use of cosmetics, botulinum, exfoliation, fillers, laser resurfacing, microdermabrasion, peels, retinol therapy, and ultrasonic skin treatment. Facial care is a routine daily procedure in many settings, such as skin that is either too dry or too moist, prevention of dermatitis, and prevention of skin injuries. The US Federal Food, Drug, and Cosmetic Act defines cosmetics as products intended to cleanse or beautify. A separate category exists for medications, which are intended to diagnose, cure, mitigate, treat, or prevent disease, or to affect the structure or function of the body. However, some products, such as moisturizing sunscreens and anti-dandruff shampoos are regulated within both categories.

As we grow older, our skin’s inherent anti-aging mechanism diminishes, defenses weaken, critical processes slow, and the rate of breakdown of key constituents increases. Although cosmetic procedure has a significant positive impact on specific aspects of aging, such as deep wrinkling, sagging, and volume loss, they do not necessarily address the overall quality of the skin. Clinically proven products, formulated with the right ingredients for specific skin concerns and delivered in an esthetically appealing system, will both maximize the outcome and increase the longevity of benefits from the treatments.

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Global Facial Care Market – Competitive Landscape

On September 20, 2023, L. Catterton invested in the skin brand Eight Day. On September 13, 2023, a Customised beauty company has secured USD 12.2 million in Series A funding. On August 17, 2023, The Strategic investment arm of beauty and wellness company Nu Skin Enterprises made the move to expand its market portfolio. On May 16, 2023, Skin Pharm received a USD 15 million investment from prelude growth partners. On March 13, 2023, Kedaara Capital acquired a majority stake in Olive Skin & Hair Clinic.

Some of the Key Players in the Global Facial Care Market Include –

  • Unilever PLC.
  • The Estee Lauder Companies Inc.
  • Loreal SA
  • Shiseido Company Limited
  • The Procter & Gamble Company
  • Revlon Inc.
  • Coty Inc.
  • Natura & Co.
  • Kao Group
  • Johnson & Johnson

Global Facial Care Market – Growth Drivers

Growing awareness about skincare and the importance of facial care routines is an important driver, with consumers seeking products to address specific skin concerns. There is a noticeable shift towards natural and organic facial care products, driven by consumer preferences for clean and sustainable beauty options. Continuous innovations in skincare technology, such as new formulations and delivery systems, contribute to the market growth by offering more effective and targeted solutions. The global increase in the aging population leads to a higher demand for anti-aging products and treatments, driving growth in the facial care market. Social media platforms play a significant role in promoting beauty trends and influencing consumer choices, boosting the demand for a wide range of facial care products. The growth of online shopping platforms provides consumers with easy access to a variety of facial care products, contributing to the overall expansion of the market. The increasing acceptance and interest in skincare among men contribute to the market’s growth, with a rising demand for male-specific facial care products. Urbanization and changing lifestyles lead to higher exposure to environmental pollutants, increasing the need for skincare products that address issues like pollution-related skin damage.

Global Facial Care Market – Restraints

Stringent regulations and compliance requirements in the skincare industry can pose obstacles to product development and market entry. Increasing incidence of skin allergies and sensitivities may limit the adoption of certain facial care products, affecting market growth. Intense competition among numerous brands may lead to pricing pressures and reduced profit margins for facial care product manufacturers. Economic uncertainties can impact consumer spending on non-essential products, affecting the overall facial care market. The prevalence of counterfeit or substandard facial care products can undermine consumer trust and negatively impact the reputation of legitimate brands. Growing awareness of environmental issues may lead consumers to seek sustainable and eco-friendly products, posing a challenge for brands with less environmentally friendly practices. Rapid changes in consumer preferences and trends may make it challenging for brands to stay aligned with market demands. Events such as pandemics can disrupt the supply chain, production, and distribution of facial care products, impacting market stability. Fluctuations in the availability and cost of key ingredients especially in natural and organic products, can pose challenges for manufacturers.

Global Facial Care Market – Opportunities

As environmental concern rises, there’s an opportunity for facial care products to address skin damage caused by pollution, catering to urban consumers. The expanding middle-class population in emerging markets presents a significant opportunity, as more consumers have the purchasing power to invest in facial care products. The ongoing growth of e-commerce provides a platform for global reach, allowing facial care brands to tap into new markets and consumer segments. The increasing focus on health and wellness creates opportunities for facial care products positioned as promoting overall skin health. The demand for natural and organic skincare products presents a significant opportunity, with consumers seeking cleaner and more sustainable options.

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Global Facial Care Market – Geographical Insight

The market for global facial care is segmented into regions such as North America, Latin America, Europe, Asia-Pacific, the Middle East & Africa. The Asia-Pacific is the largest market for global facial care due to its large population, increasing disposable income, and a strong cultural emphasis on skincare. The facial care treatment in North America is characterized by a high level of product innovation, a focus on natural and organic products, and a growing awareness of skincare routines. The United States is a major contributor to the global facial care market. European consumer is known for their sophisticated approach to skincare. The market here is influenced by a preference for premium and natural products.

Global Facial Care Market – Key Development

  • On April 17, 2023, STYLPRO launched three new electrical beauty products that are set to revolutionize beauty routine.
  • On January 20, 2023, P&G skincare brand OLAY announced a new ‘Powerhouse’ moisturizer product following vigorous research and testing in response to increased consumer demand.
  • On June 30, 2022, HIEE brings a hair growth and facial care device 2-in-1 products.