Continence Care Market Grows Amid Aging Population and Rising Awareness of Urological Health

Global Continence Care Market- Overview

Continence care is an essential part of medical care that includes diagnosing, treating, and managing fecal and urine incontinence along with other diseases that impact the function of the bladder and intestines. As the world’s population ages and chronic illness rates rise, the provision of continence care has become a major global health concern impacting millions of people. To improve patient quality of life, restore continence, and promote bladder and bowel health, a broad range of goods, services, and interventions are included in the continence care market.

Incontinence can result from several medical diseases that interfere with normal bladder and bowel function, including neurological disorders, pelvic floor dysfunction, prostate enlargement, and urinary tract infections. Healthcare providers—nurses, doctors, and allied health workers—are essential in the assessment, education, and treatment of continence.

The market for continence care includes a wide range of goods and services, such as absorbent clothing and pads, catheters, devices for strengthening the muscles in the pelvis, medications, and surgical procedures. Specialized care and assistance are also provided for those managing continence issues through home healthcare services, rehabilitation facilities, and continence clinics.

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Global Continence Care Market- Competitive Insights

Feb 2024 – This year’s Association for Continence Professionals (ACP) Annual Conference and Exhibition will be held on 20th and 21st May 2024 at the Hilton Liverpool City Centre, Liverpool with the theme of ‘Advancing Continence Priorities’ and it’s shaping up to be another educational and inspiring event.

Oct 30, 2023 – The Orizon SMART, an electronic device for better continence care features a rechargeable transmitter clip that senses moisture and notifies caregivers when residents require changing pads.

Sept 11, 2023 – A new promising approach, SIMS (single-incision mini-sling) to urodynamic stress urinary incontinence care can help menopausal women.

Some of the Key Players in the  Global Continence Care Market Include-

  • Essity AB
  • Kimberly-Clark Corporation
  • Ontex Group NV
  • Medtronic
  • Braun Melsungen AG
  • Coloplast A/S
  • Hollister Incorporated
  • ConvaTec Group plc
  • Drylock Technologies
  • Tranquility
  • McKesson Corporation
  • Abena Group
  • Hartmann Group
  • Domtar Corporation

Global Continence Care Market- Growth Drivers

One of the primary drivers is the aging of the world’s population since getting older is directly linked to a higher risk of fecal and urine incontinence. The rise of this sector is aided by the increased recognition and acceptance of incontinence as a medical issue that may be treated. Historically, underreporting and stigma surrounding incontinence have resulted in poor care and treatment. Nonetheless, more public awareness campaigns, educational programs, and advocacy work have de-stigmatized incontinence and motivated people to get the support and care they need. The changing perception of incontinence in society has led to a rise in the number of diagnoses and a rise in the need for continence care products, which has fueled market expansion. Manufacturers are continually developing new and improved continence care products with enhanced features, such as increased absorbency, better fit and comfort, and improved skin protection. The need for home-based continence care solutions that let people manage their conditions comfortably in their own homes is rising as telemedicine and remote patient monitoring become more and more important.

Global Continence Care Market- Restraints

Continence care goods and services frequently require patients to pay out-of-pocket, especially in areas with insufficient reimbursement rules or restricted insurance coverage. Underdiagnosis and undertreatment of the problem may result in people being discouraged from seeking prompt treatment and management of incontinence. Manufacturers of continence care face difficulties due to regulatory barriers and compliance requirements, particularly regarding product registration, quality control, and safety regulations. Another constraint in the field of continence care is a result of competition from non-invasive options and consumer preferences. Because of concerns about comfort, convenience, or stigma, patients may choose to forego traditional continence care devices like absorbent pads or catheters in favor of lifestyle changes, pelvic floor exercises, or pharmacological therapies.

Global Continence Care Market- Opportunities

Numerous important factors are driving the growth and innovation potential in the continence care market. There is a significant need for continence care products that are specifically designed to meet the demands of elderly people due to the rising prevalence of urine and feces incontinence brought on by the aging of the worldwide population, especially in industrialized nations. Second, there is a rise in the demand for continence care goods and services as well as a rise in the diagnosis rates of incontinence as a medical disease that can be treated. New product developments and technological breakthroughs provide chances for market expansion and differentiation. Manufacturers are always creating better and more feature-rich continence care solutions to boost treatment results and user experience. This market is expected to develop as a result of the increasing need for convenient and effective home-based continence care solutions, which are made possible by the advent of telemedicine and home healthcare.

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Global Continence Care Market- Geographical Insights

The market for Continence Care is segmented into regions such as North America, Latin America, Europe, Asia-Pacific, the Middle East, and Africa. A growing number of people are becoming aware of incontinence difficulties, aging populations, and sophisticated healthcare infrastructure are driving the continence care industry in North America and Europe. In North America, particularly the United States and Canada, the aging population is a significant driver of market growth, leading to a higher prevalence of urinary and fecal incontinence. Latin America presents unique opportunities and challenges in the continence care market. It is growing as a result of things including rising healthcare costs, more access to medical technology, and growing public awareness of incontinence problems. Latin America’s need for continence care services and products is fueled by the region’s aging population and high rate of chronic illness, especially in nations like Brazil and Mexico where the population is steadily getting older.

Global Continence Care Market- Key Development

July 26, 2023 – Continence care for people living with dementia in hospitals is dominated by the use of single-use disposable continence pads, high-quality continence care may save NHS resources and prevent premature placement of patients into care homes.

July 13, 2023 – Medical manufacturer Clinisupplies acquires Great Bear Healthcare, to produce & supply continence products for those with chronic illnesses.

March 10, 2021 – Ontex has developed a smart diaper with a printed sensor and a transmitter clipped onto the diaper and related services to increase the wellbeing of all affected by continence care patients.  It accurately determines the saturation level of the diaper and the risk of leakage, and through its mobile app, alerts care-givers when it is time to change the diaper.