Global Mobile Augmented Reality Market report from Global Insight Services is the single authoritative source of intelligence on Mobile Augmented Reality Marke. The report will provide you with analysis of impact of latest market disruptions such as Russia-Ukraine war and Covid-19 on the market. Report provides qualitative analysis of the market using various frameworks such as Porters’ and PESTLE analysis. Report includes in-depth segmentation and market size data by categories, product types, applications, and geographies. Report also includes comprehensive analysis of key issues, trends and drivers, restraints and challenges, competitive landscape, as well as recent events such as M&A activities in the market.
Mobile augmented reality (AR) is a technology that allows users to superimpose computer-generated images on top of real-world surroundings, providing an enhanced view of the world around them. With mobile AR, users can view digital information in their physical environment, interact with virtual objects in the real world, and even create new virtual content to share with others.
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Key Trends
There are several key trends in mobile augmented reality (AR) technology. One is the increasing use of AR for gaming and entertainment purposes. This is being driven in part by the release of new AR-enabled devices such as the Sony PlayStation Vita and Microsoft HoloLens. Another key trend is the use of AR for educational and training applications. This is being driven by the increasing availability of AR apps and content that can be used to supplement traditional teaching methods. Finally, there is a growing trend towards the use of AR for business applications. This is being driven by the potential of AR to improve workplace efficiency and productivity.
Key Drivers
There are a few key drivers of the mobile augmented reality market. One is the increasing use of mobile devices, such as smartphones and tablets. This has led to a demand for more immersive and interactive experiences, which augmented reality can provide. Another driver is the advancement of technology, which has made it possible to create more realistic and lifelike experiences. Finally, the rise of social media and the popularity of video gaming has also contributed to the growth of the mobile augmented reality market.
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Market Segments
The mobile augmented reality market bifurcated on the basis of solution, application, and region. On the basis of solution, it is segmented into mobile AR software and services. By application, it is analyzed across education, gaming, media & entertainment, and others. Region-wise, it is studied across North America, Europe, Asia-Pacific, and rest of the World.
Key Player
The mobile augmented reality market report includes players such as Apple Inc., Google LLC, Qualcomm Technologies, Inc., Samsung Electronics Co. Ltd., Amazon.com, Inc., Intel Corporation, Microsoft Corporation, Micro Focus, Magic Leap, Inc., and Wikitude GmbH.
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