The global microwaveable stuffed animal toys market was valued at US$ 230.2 Mn in 2021. It is estimated to grow at a CAGR of 5.2% from 2022 to 2031. The global microwaveable stuffed animal toys market is expected to reach value of US$ 382.8 Mn by the end of 2031
Microwaveable stuffed animal toys, also referred to as heatable stuffed animals, are types of stuffed animals which can be heated in a microwave for 60 seconds to maximum 2 minutes, and help to ease anxiety and provide good sleep due to its warmth. These toys are also used to cuddle small children to feel them relaxed. Microwavable stuffed animal toys are available both in scented and non-scented forms.
Microwaveable stuffed animal toys are similar to a baby’s hug or a pet, a combination of weight and warmth that creates a general sense of comfort by increasing serotonin and melatonin levels, while lowering cortisol levels, thereby elevating the mood and promoting relaxation. The global microwaveable stuffed animal toys market is also expected to grow, owing to increasing awareness about the benefits associated with microwavable stuffed animals, specifically for natural-filled material microwaveable stuffed animal toys.
Growing Awareness about Health Benefits Associated with Microwavable Toys to Fuel Market Growth
The increasing demand for microwavable stuffed animal toys from families across the globe, due to its therapeutic benefits, is a driving factor for the market. Heated stuffed animals help improve the lives of people with autism, dementia, Alzheimer’s, and Parkinson’s. Increase in Internet usage is further expected to drive the toys market, and consequently, the microwaveable stuffed animal toys market during the forecast period. These toys provide relief from anxiety in those with autism and offer purpose & fulfillment to dementia/Alzheimer’s patients’ who have a need to love and be loved.
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Microwaveable stuffed animal toys are commonly used in North America and Europe by caretakers and family members of patients suffering from anxiety or similar situations for comforting the patients. These toys provide good sleep to small children. All these factors are expected to drive the demand for microwavable stuffed animal toys during the forecast period. It is also used as a cold therapy during the summer season.
The demand for eco-friendly and natural material is increasing due to the growing awareness about sustainability around the world. These days, many consumers are willing to pay more for sustainable goods. However, it could be dangerous if a microwave is unattended. There have been instances when a microwavable stuffed toy has caught fire inside a microwave. If the product is overheated, it can cause skin burns to kids and adults; if it is under heated, it may not provide the heat benefits and may cool off earlier than the specified time. Nevertheless, manufacturers are focusing on research and development to overcome these challenges.
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Key Developments in Global Microwaveable Stuffed Animal Toys Market
- In 2022,Aroma Home Company is likely to focus on portfolio expansion in order to expand its business. In February, the company launched Lobster Hotties which come with a removable calico pouch infused with lavender oil that can be heated in the microwave. The company is focusing on targeting a new consumer base to further broaden its existing position in the market besides launching new products during the holiday season.
- In 2021, Sonoma Lavender Co. focused on expanding and upgrading its product offerings as a part of its business expansion strategy. The company’s popular aroma therapeutic products contain lavender essential oil; however, in order to cater to younger and adult segments of consumers, the company launched heatable aromatherapy plush koala and frog infused with eucalyptus essential oil which are proven to be effective to relieve stress or help clear blocked nose or a respiratory issue. These products are made with luxurious fabrics and are gaining popularity among users of all age groups.
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