Demand for non-thermal pasteurization has risen as a result of the growth of the convenience food industry, which includes goods like frozen meals and ready-to-eat foods. These technologies speed up the pasteurization process and boost output to keep up with growing consumer demand. During the forecast period of 2021–2031, these factors may result in significant growth opportunities for the non-thermal pasteurization market.
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A crucial aspect that is predicted to boost the need for non-thermal pasteurization technology is the growing number of foodborne disease incidents being reported. This will aid in the prevention of food poisoning. PEF (Pulsed Electric Field) is a frequently employed technology to continue to keep food cooking in tandem with an increased shelf life.
Non-Thermal Pasteurization Market: Competitive Insights
The non-thermal pasteurization industry is concentrated globally, with a few manufacturers holding the lion’s share of the market. In order to establish and retain a strong position in the quickly expanding industry, businesses are concentrating on strategic expansions into undeveloped regions and on research and development activities to create new and improved non-thermal pasteurization methods.
Hiperbaric, Stansted Fluid Power Products Ltd., ThyssenKrupp AG, JBT Corporation, Ltd., Bosch, Nordion Inc., MULTIVAC, Kobe Steel, DUKANE, and FresherTech are some of the most significant players in the non-thermal pasteurization sector.
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Non-Thermal Pasteurization Market: Key Trends
The market for non-thermal pasteurization is being driven by the rising need for the preservation of fruits, vegetables, meat, seafood, and other forms of packaged food. People are increasingly looking for packaged, ready-to-eat, and frozen foods as a result of their changing lives and busy schedules. Despite this, there is a sharp rise in consumer demand for products that are of higher quality and healthier, which makes non-thermal pasteurization crucial to the food business.
The development of non-thermal pasteurization processes in the beverage industry is a direct outcome of the growing customer demand for premium drinks with sensory qualities reminiscent of freshness and no additives. The increasing use of HPP and PEF technologies is a result of the growing requirement to stop microbial development and increase the shelf life of drinks. PEF technologies are being used extensively in the beverage industry since they are a great method for mildly preserving drinks and liquid meals. Non-thermal pasteurization technology is being used by businesses to prepare fruit and vegetable juices, wine, beer, coconut water, and dairy products because it shortens processing times and improves energy efficiency.
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Non-Thermal Pasteurization Market: Regional Dimensions
North America is expected to generate exponential revenue share contribution to the worldwide non-thermal pasteurization market. During the forecast period, the North-American non-thermal pasteurization market’s revenue is anticipated to grow quickly. The region’s market is expanding since non-thermal pasteurization is being used in the food processing sector to stop microbial development and increase shelf life. The region’s food sector has replaced conventional pasteurization as a consequence of the US Food and Drug Administration’s approval of HPP as a non-thermal pasteurization technique.
The growth of the non-thermal pasteurization market in the area is also being aided by governments of various nations investing more money in food processing technology and equipment. The demand for upscale juices has grown as people are becoming more aware of the benefits of living a healthy lifestyle, which has led to a rise in the use of non-thermal pasteurization methods in the beverage industry.
During the projected period, it is anticipated that Asia Pacific would expand quickly. The rising need for non-thermal pasteurization methods in the food processing sectors is being fueled by an increase in demand for processed foods and a rise in consumer living standards in the region. Health-conscious customers’ rising demand for bottled juices is also anticipated to fuel the non-thermal pasteurization market in Asia Pacific.
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