The global oral care/ hygiene market was valued at USD 43.6 million in 2021 and it is anticipated to grow up to USD 63.7 million by 2031, at a CAGR of 3.9% during the forecast period.
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Market Trends and Drivers
Rising Incidence of dental diseases is anticipated to augment the market growth during the forecast period. Tooth decay (dental caries) and periodontal diseases (gum diseases) are the most widespread chronic diseases worldwide and constitute a major global public health challenge. A study conducted by the Centers for Disease Control and Prevention (CDC) in 2018 revealed that from 2015-2018 the total percentage of untreated dental caries was 13.2% (for ages between 5 and 14) and 25.9% (for ages between 20-44 years).
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The treatment of dental caries is expensive, accounting for around 5–10% of the total expenditure on healthcare borne by developed nations (Source: WHO). According to the FDI World Dental Federation, the prevalence of dental caries is significantly higher in the younger population. The prevalence of dental caries in the 6-19 age group is as high as 60% to 80% in developed countries across North America and Europe. Such scenario will fuel the industry growth.
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Global Oral Care/ Hygiene Market Segmentation
By Product
- Toothpastes
- Toothbrushes & Accessories
- Mouthwashes/ Rinses
- Dental Accessories/ Ancillaries
- Dental Products
- Dental Prosthesis Cleaning Solutions
By Application
- Home
- Dentistry
By Distribution Channel
- Consumer Stores
- Retail Pharmacies
- Online Distribution
- Dental Prosthesis Cleaning Solutions
Major Players in the Global Oral Care/ Hygiene Market
The key players in the market are Koninklijke Philips N.V. (Netherlands), Colgate-Palmolive Company(US), GlaxoSmithKline plc (Ireland), Procter & Gamble (US), Johnson & Johnson (US), Unilever plc (UK), GC Corporation (Japan), Ultradent Products, Inc. (US), 3M Company (US), and Lion Corporation (Japan), among others.
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