Tier 1 companies account for a significant share of the weight management packaged food market. The leading players, including Danone S.A., General Mills Inc., Groupe Lactalis S.A., Kellogg Co., Kraft Heinz Company and Nestle S.A. collectively account for a revenue share of more than 45% of the overall weight management packaged food market.
These businesses have a significant presence in developed nations across Europe and North America, and their major strategies include expanding through strategic acquisitions and enhancing weight management portfolios. For instance, Yakult Danone India, a joint venture between Danone S.A. and Yakult Honsha Co Ltd., is adding Yakult Light to its lineup of weight-management products. To meet consumer demand for a healthy diet and plant-based weight management food products, Kellogg Co. introduced vegan and organic cereals with “no-added-sugar” in 2017.
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The readability score of the Weight Management Packaged Food Market Demand report is good as it offers chapter-wise layout with each section divided into a smaller sections.
The report encompasses graphs and tables to show the entire assembling. Pictorial demonstration of the definite and estimated values of key segments is visually appealing to readers.
This Weight Management Packaged Food market outlook report explicates on vital dynamics such as the drivers, restraints and opportunities for key players and competitive analysis of Weight Management Packaged Food along with key stakeholders as well as emerging players associated with the manufacturing of product.
Competitive landscape
The report on weight management packaged food market includes detailed competitive assessment covering profiles of major companies involved in production.
Various facets of competition including SWOT analysis, weight management portfolio analysis, new developments, mergers and acquisitions, and key strategies are covered.
The report on weight management packaged food market has profiled companies such as
- Danone S.A.
- Nestle S.A.
- General Mills Inc
- Marc Incorporated.
Companies in the weight management packaged food market are venturing into collaborations to expand their reach in international markets to offer new products.
For instance, a 50:50 joint venture between Danone S.A and Yakult Honsha Co. Ltd., was initiated in 2018, to from Danone Yakult, in a bid to market probiotics as a part of balanced diet.
New product launch to enhance revenue generation has been an integral strategy of weight management food companies. In June 2018, General Mills Inc., introduced high protein and low sugar yogurt – a new addition in its dairy based weight management packaged food.
In 2018, Nestle S.A introduced new desserts with different flavors – the KITKAT Mini Moments – in Middle East. In 2018, Pepsi Co, Inc., re-launched Quaker Cereals in United Kingdom with less sugar content.
Weight management packaged food companies are also involved in acquisitions and takeovers to enhance their global footprint and product line extension.
In 2017, Mars Incorporated acquired minority stake in Kind – a snack bar company. In the same year, it also acquired Preferred Brands International to offer healthy convenience foods.
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Research Methodology
In Fact.MR’s study, a unique research methodology is utilized to conduct extensive research on the growth of the Weight Management Packaged Food Market, and reach conclusions on the future growth parameters of the market. This research methodology is a combination of primary and secondary research, which helps analysts ensure the accuracy and reliability of the drawn conclusions.
Secondary resources referred to by analysts during the preparation of the market study include statistics from governmental organizations, trade journals, white papers, and internal and external proprietary databases. Analysts have interviewed senior managers, product portfolio managers, CEOs, VPs, marketing/product managers, and market intelligence managers, all of whom have contributed to the development of the research report as a primary resource
Regional analysis includes
- North America (U.S., Canada)
- Latin America (Brazil, Mexico, Argentina, Chile, Peru, Rest of LATAM)
- EU – (Germany, France, Italy, Spain), UK, BENELUX (Belgium, Netherlands, Luxemburg), NORDIC (Norway, Denmark, Iceland, Sweden), Eastern Europe (Poland, Ukraine, Czech Rep. etc.), Rest of Europe
- CIS & Russia
- Japan
- Asia Pacific Excluding Japan (Greater China, India, S. Korea, ASEAN Countries, Rest of APEJ)
- Middle East and Africa (GCC Countries, Turkey, Iran, Israel, South Africa, Rest of MEA)
Questionnaire answered in the Market outlook Report of Weight Management Packaged Food include:
- What is the key strategy deployed by large players to maximize Weight Management Packaged Food Market growth?
- What are the main challenges faced by players in the Weight Management Packaged Food market Demand?
- With the advent of technological advancement, how will the Weight Management Packaged Food market landscape change over the forecast period?
- What does player bring to the table which is unique as a strategy, and is easy to emulate for new investors in the Weight Management Packaged Food market size?
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