The global breast pumps market is prophesied to expand healthily during the forecast period (2020-2025), expanding 1.7x. Other growth drivers ensuring a positive growth trajectory include rising insurance coverage for breast pumps, increased awareness about breastfeeding and technological advancements in breast pump feeding techniques.
The number of working women has increased substantially in the past several years. Many corporate and non-corporate organizations are hiring women within their workforce and offering high-paying jobs. As most of their dedication is devoted towards their work, many young mothers find limited time to take care of their infants. Since infants require regular breast milk intake, women are increasingly relying on breast pumps to feed their babies.
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Key Emphasize
- By product, double-electric breast pumps are poised to find increased usage among women. Technological advancements as well as increased insurance coverage by public and private sectors is anticipated to boost the segment’s growth. An example of technological advancements in breast pumps is the Willow Breast Pump. It is a hands-free, cordless and noiseless pump which extracts milk without the slightest discomfort to women. Anticipated CAGR for this segment is a whopping 10.4%.
- However, single-electric breast pumps shall register equally widespread usage, attributed to its affordability, faster pumping rate, portability and potency. The segment is anticipated to expand staggeringly at a CAGR of 9.7% across the forecast period. It is poised to capture over 2/5th of the global breast pumps market.
- Application-wise, the personal use segment is projected to dominate the global breast pumps market. Government initiatives to create awareness about the benefits of breast feeding has prompted consumers to opt for personal usage of breast pumps. In addition, technological advancements in electric breast pumps and increase in working women workforce shall augment market growth. The segment is set to expand healthily at a CAGR of 10.4%.
- By region, North America is poised to capture the maximum market share with regard to global breast pumps. Increasing government initiative to spread awareness about breastfeeding, growing healthcare expenditure and unfavorable maternity leave policies are key growth levers. Anticipated CAGR for North America is 9.8%.
- Asia-Pacific shows lucrative market opportunities for the global breast pumps market, expanding at a CAGR of 10.0%. Rising birth rates, increased disposable incomes and greater women workforce as well as entry of market players are poised to drive the region’s growth in a positive direction.
- The COVID-19 pandemic is poised to have a moderate impact on the production and distribution of breast pumps. The sales are anticipated to decline owing to a majority of the women working from home, enabling them to devote more time towards breastfeeding their infants. However, hospitals and clinics are poised to leverage demand for the pumps, owing to rising precautionary measures being implemented in such settings to stem the spread of the COVID-19 infection. One of these practices includes extracting breast milk through pumps and then feeding it to the infants.
Competition Structure:
The market’s leading players are rigorously focusing on research and development to improvise their product offerings. For instance, the excessive use of electric breast pumps comes along with a bane of its heavy weight and noise however, producers continue to apply modern technologies to create lighter, quieter pumps. With an increased per capita healthcare spending by the population, the manufacturers are focusing more on advertising their products.
The renowned manufacturers are applying sustainable technology and optimization tactics for a wide range of end customers. Furthermore, the manufacturer’s principal marketing strategy is built on their competence in planning, developing, and providing the best solutions. Market manufacturers also desire to expand their product distribution into developing and low-income countries.
- In November 2020, Aeroflow and Medela, both breast pump manufacturing companies launched their dream at-home breast feeding and mom’s makeovers for pump rooms in U.S.
- In Sept 2020, Willow, a breast pump manufacturing company, launched wearable breast pumps for women; the company also raised a huge revenue of US$ 55 Million and wishes to spend it on product line developments.
Major Stakeholders
- Medela LLC
- Pigeon Group
- Koninklijke Philips N.V
- Ameda Inc.
- Ardo Medical AG
- Evenflo Feeding Inc.
- Mayborn Group Limited (Shanghai Jahwa Co. Ltd.)
Industry Research
- By Technology:
- Electric Breast Pumps
- Single Electric
- Double Electric
- Manual Breast Pumps
- Electric Breast Pumps
- By Product Type:
- Closed System
- Open System
- By End User:
- Homecare Settings
- Healthcare Settings
- By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia & ASEAN
- Oceania
- MEA
Report Benefits & Key Questions Answered
- Breast pumps Category and segment level analysis: Fact MR offers detailed analysis of the factors influencing the sales prospect across key segments. breast pumps category analysis provides deep insights into customer experiences, emerging trends and growth drivers. The vital information highlighted in this section will enable market players to make timely business decision to gain competitive advantage.
- Breast pumps manufacturing trend analysis: A key aspect of the study is comprehensive breast pumps manufacturing trend analysis. These insights provide vital information on how market players are coping with latest trends that are prevailing in the market.
- Innovation and acquisition activity in breast pumps: The report highlights in detail the various organic and inorganic strategies adopted manufacturers in order to gain a competitive edge in breast pumps . Adoption of various technologies are being discussed in detail.
- Breast pumps demand by country: The report forecasts the country wise demand for breast pumps between 2021 and 2031. By analyzing this section of the report, breast pumps manufacturers can accordingly invest in those regions where the demand is on the rise.
- Post COVID consumer spending on breast pumps: The Fact.MR market survey also highlights the impact of COVID-19 on medical devices industry. These insights provide vital information on how market players are executing their manufacturing strategies to coup with the COVID-19 pandemic.
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