Mushroom is historically being used in the culinary and medicinal segment, especially in countries like India and China in Asian countries. The popular benefits such as reduction of anxiety and improvement in immunity are anticipated to give it an edge over other. The lower caffeine is another reason for the popularity of this coffee.
The global mushroom coffee market is likely to grow with a CAGR of 6% in the forecast period. However, the market is in its infancy due to low awareness regarding the product. The number of players operating within the market is a few which has resulted in limited supply and demand statistics. Due to less awareness, several players are focusing on marketing their products through the use of social media influencers and targeting specific age groups.
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The readability score of the Mushroom Coffee Market Demand report is good as it offers chapter-wise layout with each section divided into a smaller sections.
The report encompasses graphs and tables to show the entire assembling. Pictorial demonstration of the definite and estimated values of key segments is visually appealing to readers.
Competitive landscape:
The market is fragmented in nature, harboring a large number of regional and international market players such as Four Sigmatic, Sollo Foods, Fujian Xianzhilou Nutra-Industry CO.,Ltd, Super Organics and Ganoherb International. Moreover, the arcade is characterized by the presence of a large number of regional companies which offer a variety of products.
These companies develop different strategies, such as providing mushroom coffee in various packaging formats and prices to suit every requirement. Other celebrated coffee brands like Starbucks, Tim Hortons and Lavazza are anticipated to capitalize on market share in the future, exponentially improving the market. Starbucks has sales of over US$ 25 billion and incorporating mushroom coffee will broaden its product portfolio.
Key Restraints:
Although mushroom coffee sounds exciting to try, there are some downsides that deter their penetration. The health claims are currently lacking companies need to invest and research testing those claims on humans. Safe dosage and allergy information should be provided which are largely unknown and affecting growth.
Another cause of concern is often associated with the high cost of coffee as it cost double that of regular coffee which deters its adoption by consumers. The health impacts are unverified at present which is indicative of more human research.
“Impact of Pandemic on the coffee market”
Over the past month, there has been a rise in the demand for coffee in general. During the global pandemic, customers have consumed more coffee as a result of falling coffee bean prices. However, as this coffee powder is a packaged good that must be chosen from a shelf or ordered online, the same could not be stated for that beverage. A number of mushroom coffee producers are developing precautionary measures and proactive initiatives to assist lower their risk and are equipped to handle the coronavirus repercussions.
To identify, evaluate, and manage the recognized hazard, such plans call for the formation of an interdisciplinary crisis management team composed of individuals from various divisions of the business. It will be premature to assess how Covid-19 will affect the demand for mushroom coffee. However, the worldwide pandemic has eliminated roadblocks in the way to the growth of this market in the forecast period.
Mushroom Coffee Market: Segmentation
· On the basis of the Source :
- Arabica
- Robusta
- Liberica
· On the basis of the Form :
- Granular / Grounded
- Powder / Instant
· On the basis of a Mushroom Extract :
- Lion’s mane
- Chaga
- Cordyceps
- Lingzhi
- Others
· On the basis of the Packaging Format :
- Sachets
- Bottles (Plastic / Glass)
- Packets
· On the basis of the Distribution Channel :
- Supermarkets / Hypermarkets
- E-Commerce
- Coffee Houses
- Convenience Store
- Independent Retailers
· On the basis of Region :
- North America (U.S, Canada)
- Latin America (Mexico, Brazil, Argentina, Chile, Peru)
- Europe (Germany, Italy, France, U.K, Spain, BENELUX, Nordic, Rest of Europe)
- South Asia (India, Thailand, Indonesia, Malaysia, Rest of South Asia)
- East Asia (China, Japan, South Korea)
- Oceania (Australia, New Zealand)
- Middle East (GCC Countries, Israel, Turkey, Egypt, Rest of the Middle East)
- Africa (Nigeria, South Africa, Algeria, Morocco, Rest of Africa)
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