The citrus pectin market is forecasted to experience a growth of more than 4% in coming years. Owing to changes in economic and environmental factors affecting the market, it is projected to maintain its steady growth in the forecast period.
As health-aware consumers are becoming conscious about ‘clean labels’ while purchasing food, the demand for clean label citrus pectin is expected to proliferate rapidly in coming years. Vegan and organic oriented consumers across the world are instigating the trend among citrus pectin manufacturers to strengthen their product portfolio of organic ingredients and texturizers, such as citrus pectin.
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Fact.MR found that during meat extension processes, the imperative need of retaining added water, while maintaining its texture and edibility has fuelled the demand for citrus pectin, the structural porosity of which aids in texturising and binding water in meat processing systems.
Insoluble citrus peel fibres are capable of improving the quality of mechanically-deboned meat (MDM), so as to apply MDM in higher doses for creating meat blends. Similar innovative applications of citrus pectin are being experimented with.
Key players have focussed their efforts to increase production capacities of citrus pectin and expansion in new regions to cater to a larger demographic. They have also invested in the diversification of current citrus pectin portfolio to meet multiple end uses such as pet food.
Citrus pectin as ideal replacement for eggs to create upsurge in market:
According to the study conducted by Fact.MR, allergenic nature of eggs act as a hurdle for some manufacturers in food applications. However, a new variety of citrus pectin has been developed that comprises of high pectin and acts as an egg replacer.
Citrus pectin is typically utilised for extending the functionality of eggs, rather than entirely replacing them. In combination with other hydrocolloids, citrus pectin can act synergistically in replacing an entire egg in gluten-free cakes and muffins.
A major benefit of using citrus pectin in the strategy of egg replacement is its provision of greater taste that complements other ingredients in a mixture, which might cause textural defects otherwise. The replacement of egg by citrus pectin can help to serve a larger demographic.
Competitive landscape:
Key players in the citrus pectin market are investing in the research and development of new product offerings. New products in the citrus pectin market are being developed to align with the consumer trends.
Fiberstar, one of the top tier companies in the citrus pectin market, launched a new product in June 2018, Citri-Fi 150 to cater to pet food. CP Kelco has been one of the most active companies in the recent years.
With its announcement in April 2019, regarding a new product line launch, NUTRAVA Citrus Fiber, the company is aiming to strengthen its portfolio of citrus pectin products. CP Kelco has increased its regional penetration through partnership with Azelis in May 2019, for its expansion in the Nordic region.
The company is also doing capacity expansion in Wulian, China in November 2019, to support its growth in the Asia Pacific region. A similar expansion was also carried out by Cargill. Cargill invested US$ 150 million in August 2018, for construction of an HM pectin production facility in South America.
Top stakeholders in the citrus pectin market are acquiring local and small businesses to get direct access to raw materials and deliver more economical citrus pectin products with improved profit margins.
Top tier citrus pectin manufacturers are also adopting strategies to amplify investments to upgrade their existing citrus pectin production capacities, in order to further expand their global market coverage.
Citrus pectin manufacturing companies and other stakeholders featured in the citrus pectin market report include Fiberstar, Ceamsa, Herbafood, Florida Food Products, Cargill Inc., Quadra Chemicals, Naturex, Compañía Española de Algas Marinas S.A. (CEAMSA), Herbstreith & Fox, Yantai Andre Pectin Co. Ltd., Lucid Colloids Ltd., DuPont, Silvateam S.p.A., and CP Kelco.
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Questionnaire answered in the Market outlook Report of Citrus Pectin include:
- What is the key strategy deployed by large players to maximize Citrus Pectin Market growth?
- What are the main challenges faced by players in the Citrus Pectin market Demand?
- With the advent of technological advancement, how will the Citrus Pectin market landscape change over the forecast period?
- What does player bring to the table which is unique as a strategy, and is easy to emulate for new investors in the Citrus Pectin market size?
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