Eyelashes enhancing agents market registered a CAGR of nearly 4.0% between 2013 and 2017. Global sales of eyelashes enhancing agents closed in on US$ 280 Mn in 2018, and are estimated to record a Y-o-Y growth of over 5.0% in 2019.
The increasing occurrence of Blepharitis, a condition causing eye inflammation and impairing eyelash growth, has positively influenced the sales of cosmetic products, particularly among the globally expanding “appearance-conscious” demographic. Consequently, this surge in demand has propelled the market for eyelash enhancement agents.Furthermore, as consumers increasingly gravitate toward natural remedies and treatments to avert potential side effects associated with chemical-based products, manufacturers have shifted their focus toward providing a comprehensive range of effective, naturally derived eyelash enhancement agents.
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Key Trends:
- Natural and Organic Formulations: Consumers are becoming more conscious of the ingredients in the products they use on their lashes. This has led to a growing demand for natural and organic formulations that are free from harsh chemicals and synthetic additives. Ingredients like biotin, castor oil, and plant-based extracts are gaining popularity for their purported lash-enhancing properties.
- Serums and Conditioners: Eyelash serums and conditioners are gaining traction as they offer a targeted approach to lash enhancement. These products are designed to nourish and strengthen the lashes, promoting natural growth. They often contain peptides, vitamins, and minerals to support lash health. Users apply these serums directly to the lash line for optimal results.
- Mascara with Enhancing Benefits: Mascara has long been a staple in makeup routines, but now many brands are introducing mascara products that not only enhance the appearance of lashes but also contain ingredients to promote lash growth and health. This multifunctional approach is resonating with consumers who seek both immediate and long-term results.
- Technological Advancements: The cosmetics industry is continually evolving, and the eyelash enhancing market is no exception. Advancements in formulation techniques and delivery systems are leading to more effective products. Additionally, innovative applicators and packaging designs are enhancing user experience and ease of application.
Competitive landscape:
- In May 2018, Estée Laude Cos. Inc. entered into a definitive partnership with Debenhams to strengthen its beauty portfolio with the launch of #Beautyhub. The department store enjoys its position as first multi-brand store and is based in Hertfordshire, the U.K. The launch of the store is geared towards bringing a variety of brands such as Clinique and Origins, Tom Ford Beauty, and Bobbi Brown at a single store.
- In December 2018, Allergens Plc received approval for Latisse, an eyelash thickening drug. The product is developed to treat hypotrichosis, which causes a loss of eyelashes. It is a one-of-its-kind prescription product aimed at lengthening eyelashes.
L’Oréal S.A.
Incorporated in 1909, L’Oréal S.A. is headquartered in Clinchy, France. The company through its subsidiaries achieves the manufacturing and sales of cosmetic products targeted at women and men’s problem equally. It operates under divisions such as Active Cosmetics, Professional Products, L’oreal Luxe, and Consumer Products. The company has streamlined distribution channels such as travel retail, ecommerce, branded retail, medispas, pharmacies, departmental stores, perfumeries, hair salons, and mass-market retail channels.
Grande Cosmetics, LLC
Founded in 2008, Grande Cosmetics LLC is based in White Plains, the U.S. The company began its journey with a single product – GrandeLASH-MD and gradually expanded its product line to over 40 products that help consumer enjoy longer and youthful lashes, bouncy hair, and plumper lips.
Skin Research Laboratories
Established in 1992, Skin Research Laboratories is located in the United States. The company is engaged in the manufacturing and distribution of a wide category of cosmetic products at an international level. Its key divisions are cosmetic kits, hair, skin color, brows, and lashes.
Athena Cosmetics Inc.
Incorporated in 2006, Athena Cosmetics Inc. is headquartered in Ventura, C.A, the U.S. The physician-led manufacturer is an online retailer of skin care products with a variety of products that include shampoo, eyebrow and lash conditioners, and hair gels.
Roden and Fields
Established in 2002, Roden and Fields is located in the United States. The company is a key manufacturer of skincare as well as beauty enhancement products. It strives to bridge the gap between technology and innovative products with an aim to serve consumers better.
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Questionnaire answered in the Market outlook Report of Eyelashes enhancing agents include:
- What is the key strategy deployed by large players to maximize Eyelashes enhancing agents Market growth?
- What are the main challenges faced by players in the Eyelashes enhancing agents market Demand?
- With the advent of technological advancement, how will the Eyelashes enhancing agents market landscape change over the forecast period?
- What does player bring to the table which is unique as a strategy, and is easy to emulate for new investors in the Eyelashes enhancing agents market size?
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