Cider has been a beloved beverage for centuries, primarily crafted from apples. However, the world of cider is undergoing a flavorful revolution, with the introduction of various fruit-based flavors that are capturing the attention of consumers. Flavored ciders, which can be enjoyed as both alcoholic beverages and non-alcoholic options, are making their mark in the beverage industry. This article explores the thriving market of flavored ciders and the exciting trends driving its growth.
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Flavorful Concepts Shaping the Cider Market
In the ever-evolving world of beverages, the fruit-flavored section is proving to be a goldmine for the global cider market. The infusion of diverse fruit flavors into traditional apple ciders has created a unique and refreshing alternative for consumers. Flavored ciders are becoming increasingly popular due to their lower alcohol content, making them an attractive choice for health-conscious individuals. As a low-calorie alcoholic beverage, flavored ciders are also appealing to those watching their calorie intake.
What sets flavored ciders apart is their gluten-free nature, making them a great option for individuals with gluten allergies or intolerances. They are typically crafted using natural fruit flavors, which further fuels their appeal, given the growing demand for natural ingredients in consumer products.
Several renowned brands like Magners, Angry Orchard, and Kopparberg have paved the way for premium-quality ciders, drawing the attention of other manufacturers eager to enter this burgeoning market. Additionally, apple cider vinegar, known for its health benefits, is gaining traction for its potential to improve heart health, increase good cholesterol, and aid in weight management.
Flavored Ciders Market Segmentation
The flavored ciders market is diverse, with segmentation based on flavor, packaging, and distribution channels:
- Flavor: The market encompasses various flavors, including Apple, Pear, Berry, Lemon, and others such as Mint and Pineapple.
- Packaging: Flavored ciders are available in a range of packaging options, including cans, glass bottles, and plastic bottles.
- Distribution Channels: These beverages are distributed through a variety of channels, such as B2B, B2C, hypermarkets/supermarkets, convenience stores, and specialist retailers.
Key Players in the Flavored Ciders Market
Several key players are contributing to the flourishing flavored ciders market. Notable companies include California Cider Company, C&C Group PLC, The Boston Beer Company Inc., Kopparbergs Bryggeri AB, and many others, all vying to provide consumers with a delectable and diverse range of flavored ciders.
Opportunities and Challenges
Flavored cider drinkers are eager for more innovation and fresh flavors. Manufacturers are expected to introduce a wider array of flavors, including cinnamon, vanilla, lime, apricot, grapefruit, kiwi, ginger, chocolate, and honey, to meet this demand. The food service industry is also poised to create new beverages incorporating flavored ciders.
However, a challenge in the market is the high sugar content found in many ciders. To address this concern, manufacturers are exploring ways to reduce the addition of external sugars and sweeteners, or even develop new methodologies to decrease complex carbohydrates from natural fruits during the cider manufacturing process.
Regional Outlook
Flavored ciders are rapidly gaining traction, particularly in Europe, where consumers are embracing a variety of flavored alcoholic drinks. North America is also witnessing a surge in flavored ciders, as people in the region prioritize natural flavors and ingredients for safety reasons. In Asia Pacific, the market for flavored ciders is expected to grow, offering exciting opportunities over the forecast period.