Market Definition
Augmented reality (AR) is a technology that combines the physical world with computer-generated images and information to create a real-time, interactive experience. AR in automotive can be used for a variety of applications, including navigation, entertainment, and maintenance.
Market Outlook
There are three key trends in AR for automotive technology.
First, automakers are increasingly using AR to enhance the driving experience. For example, BMW and Mercedes-Benz have both developed AR systems that project navigation information onto the windshield, allowing drivers to keep their eyes on the road.
Second, AR is being used to develop new in-car infotainment systems. Volkswagen, for example, has developed an AR-based system that projects a 3D image of the car’s surroundings onto the windshield, providing information about nearby landmarks, traffic, and weather conditions.
There are several key drivers of augmented reality (AR) in the automotive market. Firstly, the technology can provide significant improvements in safety and efficiency for both drivers and passengers.
Secondly, AR can help reduce the cognitive load on drivers and make it easier for them to interact with complex systems such as infotainment and navigation.
Finally, AR can also be used to create an immersive and personalized experience for customers, which is a key differentiator for many automakers.
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Research Objectives
• Estimates and forecast the overall market size for the total market, across product, service type, type, end-user, and region
• Detailed information and key takeaways on qualitative and quantitative trends, dynamics, business framework, competitive landscape, and company profiling
• Identify factors influencing market growth and challenges, opportunities, drivers and restraints
• Identify factors that could limit company participation in identified international markets to help properly calibrate market share expectations and growth rates
• Trace and evaluate key development strategies like acquisitions, product launches, mergers, collaborations, business expansions, agreements, partnerships, and R&D activities
• Thoroughly analyze smaller market segments strategically, focusing on their potential, individual patterns of growth, and impact on the overall market
• To thoroughly outline the competitive landscape within the market, including an assessment of business and corporate strategies, aimed at monitoring and dissecting competitive advancements.
• Identify the primary market participants, based on their business objectives, regional footprint, product offerings, and strategic initiatives
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Market Segmentation
The Augmented Reality (AR) in Automotive Market is segmented by sensor technology, vehicle type, and region. By sensor technology, the market is classified into radar, LiDar, CCD/CMOS image sensor, sensor fusion, and others. By vehicle type, the market is classified into passenger care and commercial vehicles. By region, the market is segmented into North America, Europe, Asia-Pacific and rest of the world.
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Major Players
The key players in the Augmented Reality (AR) in Automotive Market are Continental AG, DAQRI, HTC Corporation, Hyundai Motor Group, Microsoft Corporation, Robert Bosch GmbH, Unity Technologies ApS, Visteon Corporation, Volkswagen AG, and WayRay AG .
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Research Scope
• Scope – Highlights, Trends, Insights. Attractiveness, Forecast
• Market Sizing – Product Type, End User, Offering Type, Technology, Region, Country, Others
• Market Dynamics – Market Segmentation, Demand and Supply, Bargaining Power of Buyers and Sellers, Drivers, Restraints, Opportunities, Threat Analysis, Impact Analysis, Porters 5 Forces, Ansoff Analysis, Supply Chain
• Business Framework – Case Studies, Regulatory Landscape, Pricing, Policies and Regulations, New Product Launches. M&As, Recent Developments
• Competitive Landscape – Market Share Analysis, Market Leaders, Emerging Players, Vendor Benchmarking, Developmental Strategy Benchmarking, PESTLE Analysis, Value Chain Analysis
• Company Profiles – Overview, Business Segments, Business Performance, Product Offering, Key Developmental Strategies, SWOT Analysis
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