Market Definition
Enterprise video is a type of video content that is created specifically for use by businesses and organizations. It can include anything from educational videos and training materials to marketing videos and product demonstrations. Enterprise video is typically used to help employees learn new skills, stay up-to-date on company news, or promote a product or service.
Market Outlook
There are several key trends in enterprise video technology. One is the increasing use of video for training and development purposes. Many companies are using video to create training videos for their employees. This allows employees to learn new skills and procedures without having to leave their desks.
Additionally, video can be used for marketing purposes. Companies are using video to create product demonstrations and to show off their facilities and products. Video is also being used more frequently for internal communications. Companies are using video to communicate with employees who are in different locations. This allows for more efficient and effective communication.
Additionally, video is being used more frequently for customer service purposes. Companies are using video to provide customer support and to answer customer questions. This allows for more efficient and effective customer service.
The key drivers of the enterprise video market are the increasing demand for improved communication and collaboration among employees, the need for reducing travel costs, and the need for enhancing employee productivity. The enterprise video market is also driven by the increasing trend of Bring Your Own Device (BYOD) and the need for reducing the cost of ownership.
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Research Objectives
• Estimates and forecast the overall market size for the total market, across product, service type, type, end-user, and region
• Detailed information and key takeaways on qualitative and quantitative trends, dynamics, business framework, competitive landscape, and company profiling
• Identify factors influencing market growth and challenges, opportunities, drivers and restraints
• Identify factors that could limit company participation in identified international markets to help properly calibrate market share expectations and growth rates
• Trace and evaluate key development strategies like acquisitions, product launches, mergers, collaborations, business expansions, agreements, partnerships, and R&D activities
• Thoroughly analyze smaller market segments strategically, focusing on their potential, individual patterns of growth, and impact on the overall market
• To thoroughly outline the competitive landscape within the market, including an assessment of business and corporate strategies, aimed at monitoring and dissecting competitive advancements.
• Identify the primary market participants, based on their business objectives, regional footprint, product offerings, and strategic initiatives
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Market Segmentation
The Enterprise Video Market is segmented by deployment, application, end-user, and region. By deployment, the market is divided into cloud and on-premise. By application, the market is bifurcated into corporate communications, training, marketing, and others. By end-user, the market is bifurcated into IT & telecom, healthcare & life sciences, education, and others. By region, the market is classified into North America, Europe, Asia-Pacific, and rest of the world.
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Major Players
The key players in the Enterprise Video Market are Adobe, Avaya Inc., Brightcove Inc., Cisco Systems, Inc., IBM Corporation, Kaltura, Inc., Microsoft, Polycom, Inc. (Plantronics, Inc.), VBrick and Vidyo, Inc.
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Research Scope
• Scope – Highlights, Trends, Insights. Attractiveness, Forecast
• Market Sizing – Product Type, End User, Offering Type, Technology, Region, Country, Others
• Market Dynamics – Market Segmentation, Demand and Supply, Bargaining Power of Buyers and Sellers, Drivers, Restraints, Opportunities, Threat Analysis, Impact Analysis, Porters 5 Forces, Ansoff Analysis, Supply Chain
• Business Framework – Case Studies, Regulatory Landscape, Pricing, Policies and Regulations, New Product Launches. M&As, Recent Developments
• Competitive Landscape – Market Share Analysis, Market Leaders, Emerging Players, Vendor Benchmarking, Developmental Strategy Benchmarking, PESTLE Analysis, Value Chain Analysis
• Company Profiles – Overview, Business Segments, Business Performance, Product Offering, Key Developmental Strategies, SWOT Analysis
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