Market Definition:
The Event Management Software Market size was USD 5.6 Billion in 2022 and is anticipated to reach USD 18.9 Billion in 2032, growing at a rate of 12.9% from 2023 to 2032.
Event management software is a tool used by event planners and coordinators to streamline the process of planning and executing events. This type of software typically includes a calendar function to help users track deadlines and a to-do list feature to help users keep track of tasks that need to be completed. Other common features include budgeting tools, guest list management, and venue management. Some event management software solutions also offer features for marketing and promoting events.
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Market Outlook:
Key trends in Event Management Software technology include:
Social Media Integration: Social media has become an integral part of our lives and it is no surprise that it is also playing a big role in the events industry. Event planners are using social media to promote their events, engage with their audience, and get feedback. Event management software with social media integration can help you take advantage of this powerful marketing tool.
Mobile Event Apps: With the increasing popularity of smartphones and tablets, mobile event apps have become a must-have for many events. Mobile event apps can help you promote your event, engage with your audience, and provide them with valuable information such as event schedules, maps, and speaker bios.
Virtual Event Platforms: With the rise of the internet and web-based technologies, virtual event platforms have become a popular way to host events. Virtual event platforms allow you to reach a global audience and offer a more flexible and cost-effective way to host an event.
Key Drivers
There are a few key drivers of Event Management Software market. Firstly, the growth of the internet and online tools has made it easier than ever for people to plan and coordinate events. Secondly, the rise of social media has made it possible for people to share information about events with a wider audience and to connect with potential attendees more easily. Finally, the increasing popularity of mobile devices has made it possible for people to access event information and to coordinate their attendance more easily.
Restraints & Challenges
There are a few key restraints and challenges in the Event Management Software market. Firstly, the market is quite fragmented and there are a large number of players, which makes it difficult to choose the right software. Secondly, the software can be quite complex and challenging to use, which can deter some users. Finally, the cost of the software can be prohibitive for some users, especially small businesses.
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Research Objectives:
• Estimates and forecast the overall market size for the total market, across product, service type, type, end-user, and region
• Detailed information and key takeaways on qualitative and quantitative trends, dynamics, business framework, competitive landscape, and company profiling
• Identify factors influencing market growth and challenges, opportunities, drivers and restraints
• Identify factors that could limit company participation in identified international markets to help properly calibrate market share expectations and growth rates
• Trace and evaluate key development strategies like acquisitions, product launches, mergers, collaborations, business expansions, agreements, partnerships, and R&D activities
• Thoroughly analyze smaller market segments strategically, focusing on their potential, individual patterns of growth, and impact on the overall market
• To thoroughly outline the competitive landscape within the market, including an assessment of business and corporate strategies, aimed at monitoring and dissecting competitive advancements.
• Identify the primary market participants, based on their business objectives, regional footprint, product offerings, and strategic initiatives
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Market Segments
By Component
- Software
- Service
By Deployment Type
- On-premise
- Cloud
By Organization Size
- Small & Medium Enterprise
- Large Enterprise
By Application
- Event Organizers & Planners
- Corporate
- Government
- Education
- Others
Key Players
- Cvent
- Eventbrite
- etouches
- Certain
- Social Tables
- Aventri
- plannersbase
- Meetingselect
- Gather
- UpVerter
- iVvy
- Eventzilla
- Regpack
- Ticketbud
- Splash
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Research Scope:
• Scope – Highlights, Trends, Insights. Attractiveness, Forecast
• Market Sizing – Product Type, End User, Offering Type, Technology, Region, Country, Others
• Market Dynamics – Market Segmentation, Demand and Supply, Bargaining Power of Buyers and Sellers, Drivers, Restraints, Opportunities, Threat Analysis, Impact Analysis, Porters 5 Forces, Ansoff Analysis, Supply Chain
• Business Framework – Case Studies, Regulatory Landscape, Pricing, Policies and Regulations, New Product Launches. M&As, Recent Developments
• Competitive Landscape – Market Share Analysis, Market Leaders, Emerging Players, Vendor Benchmarking, Developmental Strategy Benchmarking, PESTLE Analysis, Value Chain Analysis
• Company Profiles – Overview, Business Segments, Business Performance, Product Offering, Key Developmental Strategies, SWOT Analysis
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