Women health and beauty supplements market are designed to enhance women’s health and appearance, encompassing a variety of products such as vitamins, minerals, herbal extracts, and botanical supplements. These supplements come in forms like oral pills or capsules, topical applications, and products that integrate with other beauty routines, including shampoos, conditioners, moisturizers, and makeup.
In 2022, the market size for women health and beauty supplements was valued at $53.4 million and is expected to reach $84.9 million by 2032, growing at a CAGR of 4.7% from 2023 to 2032. These products offer benefits such as improved skin health, stronger hair and nails, and increased energy levels, making them a popular choice for women seeking to enhance their overall wellness and beauty
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- 10 – Chapter
- 159 – Pages
- Industry: Consumer Goods, Medical Devices
Key trends:
The Women Health and Beauty Supplements industry is witnessing a shift towards more personalized and safer products. Companies are increasingly using genetic and health data to develop targeted supplements tailored to individual needs, moving away from generic, one-size-fits-all solutions. This focus on personalization is accompanied by a stronger emphasis on scientific backing and safety testing, as more women seek products that are both effective and safe to use.
Additionally, there’s a growing demand for supplements made from natural and organic ingredients, driven by concerns over synthetic additives and the rising popularity of eco-friendly products. Women are also asking for greater transparency from manufacturers about ingredients and production processes, showing a preference for sustainable and ethically produced supplements. These trends are reshaping the market towards more conscientious and customized offerings.
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Market Segmentation:
The Women Health and Beauty Supplements market is segmented into several categories, including product type, application, age group, consumer group, and sales channels. In Indonesia, the product segmentation includes Vitamins, Minerals, Enzymes, Botanicals, Proteins, Omega-3, Probiotics, and other supplements. On a global scale, the market is categorized by application into two main areas: beauty and women’s health. Within the beauty segment, there are further sub-categories such as skin care, nail care, and hair care.
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The market is also divided by age groups, spanning from 15–30 years, 31–50 years, 51–70 years, and above 70 years. Consumer groups are segmented into prenatal, postnatal, PMS, perimenopause, postmenopause, and others. Regarding sales channels, the market is split into online, direct sales, pharmacies/drug stores, and other offline channels. Geographically, the market is analyzed across regions including North America, Europe, Asia-Pacific, and the Rest of the World, reflecting a diverse and segmented approach to meet the needs of various demographics and preferences.
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Key Players:
- Herbalife International of America Inc.
- GNC Holdings Inc.
- The Nature’s Bounty Co
- Bayer AG
- Garden of Life
- Suntory Holdings Limited
- Taisho Pharmaceutical Co. Ltd.
- Swisse Wellness Pty. Ltd.
- Pharmavite LLC
- Pfizer Inc.
By Region
- North America (U.S., Canada, Mexico)
- Europe (UK, Germany, France, Italy, Rest of Europe)
- Asia-Pacific (China, Japan, India, South Korea, Rest of Asia-Pacific)
- Latin America (Brazil, Argentina, Rest of Latin America)
- Middle East and Africa (UAE, Saudi Arabia, Rest of Middle East And Africa)
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