Market Overview:
The global mouth freshener market size is expected to reach USD 28.92 billion by 2034, exhibiting a CAGR of 5.8% during the forecast period 2025 – 2034.
Mouth fresheners are products created to get rid of unpleasant breath and make the mouth feel refreshed and clean. They are available in different types, such as mints, chewing gums, sprays, and liquid drops, typically containing mint, menthol, and other aromatic substances. Certain breath fresheners contain antibacterial elements to reduce the amount of oral bacteria responsible for causing bad breath. Mouth fresheners offer a fast and easy way to keep your mouth clean and your breath fresh, whether it’s after eating or at any time during the day.
Growth Drivers and Opportunities:
- Consumers frequently look for breath fresheners to combat these smells and keep their breath fresh, especially during social occasions. This leads to a rise in the need for breath freshener items.
- Cities typically offer a variety of retail choices like drugstores, corner stores, and grocery stores, which can make breath fresheners easier for people to find. This leads to an automatic increase in the demand for mouth freshener products.
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Key Players:
With so many businesses involved, the market is projected to become more competitive as it continues to grow. Here is the list of the leading companies operating in the mouth freshener market:
- DABUR
- Mondelēz International
- MidasCare; Lotte
- HARIBO GmbH & Co. KG
- Perfetti Van Melle
- Kpra Foods Pvt. Ltd.
- Mars, Incorporated
- Johnson & Johnson Services, Inc.
- FERNDALE CONFECTIONERY PTY LTD
- Mountain Breeze
- The PUR Company
- INVENTZ
- DS Group
- THE HERSHEY COMPANY
Key Trends in the Market:
- Sugar-Free and Functional Products: The demand for sugar-free options and products offering additional benefits, such as teeth whitening or antimicrobial properties, is rising.
- Rise of E-commerce: Online platforms are becoming a significant sales channel, offering a wide range of products and discounts, especially in urban markets.
- Customization and Premiumization: High-end mouth fresheners with sophisticated packaging and unique flavor blends are appealing to niche markets.
- Eco-Friendly Packaging: Brands are adopting sustainable and biodegradable materials for packaging to align with environmental concerns.
- Herbal and Ayurvedic Formulations: Traditional ingredients like cardamom, fennel, clove, and mint are making a strong comeback, especially in regions with a preference for natural remedies.
Research Scope:
The scope of research into the mouth freshener market includes:
- Market Dynamics: Analyzing market size, growth rates, and drivers.
- Consumer Behavior: Understanding preferences across demographics and regions.
- Competitive Landscape: Profiling key players, including global brands and local manufacturers.
- Product Innovations: Studying advancements in formulation, packaging, and delivery methods.
- Regional Insights: Evaluating demand trends in major markets like North America, Europe, Asia-Pacific, and the Middle East & Africa.
Market Segmentation:
The mouth freshener market is mainly segmented based on type, category, distribution channel, and region. Based on type analysis, in 2024, the flavoured candies segment held the major market share because of their delicious flavor and wide popularity among consumers. These sweets not only give instant freshness but also deliver a delightful experience that numerous customers appreciate.
Furthermore, according to the distribution channel analysis, the retail stores segment accounted for the largest market share due to their widespread availability and well-established existence. Consumers value the instant gratification of buying items in-store, giving them the chance to explore different choices and make speedy choices.
Mouth Freshener Market, Type Outlook (Revenue – USD Billion, 2020-2034)
- Mouth Sprays
- Flavoured Candies
- Breath Strips
- Chewing Gums
- Others
Mouth Freshener Market, Category Outlook (Revenue – USD Billion, 2020-2034)
- Sugar Free
- Conventional
Mouth Freshener Market, Distribution Channel Outlook (Revenue – USD Billion, 2020-2034)
- Retail Stores
- Online Stores
Mouth Freshener Industry Developments:
- August 2024: HARIBO Launches Football Mix Gummies
HARIBO, a leading global supplier of gummy treats, unveiled its limited-edition HARIBO Football Mix gummies in multiple flavors, including pineapple, strawberry, raspberry, lemon, orange, and apple. This unique mix features a dual-layered, fluffy, and soft texture designed to elevate the eating experience. - July 2023: HARIBO Opens First North American Manufacturing Facility
The German confectionery company HARIBO, known for its gummies, licorice, and foam-based candies, began gummi production at its inaugural North American factory in Pleasant Prairie, Wisconsin. The state-of-the-art facility was established to meet the increasing demand of American consumers. HARIBO produces over 25 gummi varieties in the U.S. and more than 1,200 globally. - February 2020: DS Group Introduces Chingles Maxi
The DS Group, a prominent FMCG conglomerate, launched Chingles Maxi in two vibrant flavors: mint and tutti frutti. Designed to offer a burst of freshness, Chingles Maxi delivers a refreshing experience with its long-lasting flavor profile, catering to consumers seeking an energizing palate cleanser.
The mouth freshener market has experienced remarkable growth in recent years, driven by shifting consumer preferences and heightened awareness of oral hygiene. The market encompasses a diverse range of offerings, including sprays, lozenges, and natural herbal options.