Oral Care Market is forecast to grow at a CAGR of 6.6%, reaching a market size of $65.06 billion by the year 2032

The global oral care market is poised for significant growth, driven by increasing awareness of oral health, changing consumer preferences, and advancements in oral care technology.

Market Overview

The global oral care market size was valued at USD 36.75 billion in 2023 and is anticipated to grow from USD 39.09 billion in 2024 to USD 65.06 billion by 2032, exhibiting a CAGR of 6.6% during the forecast period. This robust growth reflects the growing emphasis on oral hygiene and the availability of innovative oral care products.

Some of the major players operating in the global oral care market include:

Church & Dwight Co., Inc.
Colgate-Palmolive Company
Dabur
Dentsply Sirona Inc.
GC Corporation
GlaxoSmithKline (GSK)
Henkel AG & Co. KGaA
Himalaya Drug Company
Johnson & Johnson
Lion Corporation
Procter & Gamble
Sunstar Group
Ultradent Products Inc.
Unilever
Young Dental

Key Market Drivers

Rising Awareness of Oral Health: Growing awareness of the link between oral health and overall health is driving consumers to adopt better oral hygiene practices.
Aging Population: The aging population is more susceptible to dental problems, increasing the demand for oral care products like dentures and specialized oral hygiene aids.
Changing Consumer Preferences: Consumers are increasingly seeking premium and innovative oral care products with enhanced features, such as whitening, sensitivity relief, and breath freshening.
Technological Advancements: Advancements in technology, such as the development of electric toothbrushes with advanced features, innovative whitening techniques, and the integration of AI in oral care devices, are driving market growth.

𝐑𝐞𝐠𝐢𝐨𝐧𝐚𝐥 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰:

Oral Care Market, Regional Outlook (Revenue – USD Billion, 2019-2032)

North America
- Product Outlook
  - Toothpaste
  - Toothbrush
  - Mouthwash
  - Denture Products
  - Dental Accessories
  - Others
- Distribution Channel Outlook
  - Convenience Stores
  - Supermarkets and Hypermarkets
  - Pharmacies and Drug Stores
  - Online Stores
  - Others
Europe
- Product Outlook
  - Toothpaste
  - Toothbrush
  - Mouthwash
  - Denture Products
  - Dental Accessories
  - Others
- Distribution Channel Outlook
  - Convenience Stores
  - Supermarkets and Hypermarkets
  - Pharmacies and Drug Stores
  - Online Stores
  - Others

This section of the research report provides an analysis of the geographic landscape of the Oral Care Market. It covers several aspects like industry share, gross margin and growth rate for all the major regions of the industry. By going through the regional analysis section, businesses can better understand the needs and wants of their target market. Also, it enables companies to make informed decisions about the products or services they’re providing. Furthermore, the research report provides an in-depth analysis of all the major sub-regions for a comprehensive understanding of the market.

𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐓𝐡𝐞 𝐂𝐨𝐦𝐩𝐥𝐞𝐭𝐞 𝐂𝐨𝐦𝐩𝐫𝐞𝐡𝐞𝐧𝐬𝐢𝐯𝐞 𝐑𝐞𝐩𝐨𝐫𝐭 𝐇𝐞𝐫𝐞:

https://www.polarismarketresearch.com/industry-analysis/oral-care-market

Recent Developments:

BURST Launches New Toothbrushes: In October 2023, BURST Oral Care launched the Pro Sonic Toothbrush and Curve Sonic Toothbrush, developed in collaboration with a network of dental professionals. These high-performance toothbrushes offer advanced features at competitive prices.
GSK Launches Polident in India: In November 2020, GSK Consumer Healthcare launched the Polident brand in India, entering the denture care market in the country. This move expands GSK’s presence in the oral care segment and caters to the growing needs of the Indian population.
Prevest Denpro Launches Oradox: In November 2023, Prevest Denpro Limited introduced Oradox, a new line of oral care products addressing various oral health concerns, including cavity protection, gum health, and enamel strengthening.

Conclusion:

The global oral care market is poised for continued growth, driven by increasing awareness of oral health, advancements in technology, and changing consumer preferences. The development of innovative and effective oral care products, along with increased consumer education, will be crucial for further growth and improving oral health outcomes worldwide.

Table of Contents:

Global Oral Care Market Insights
4.1. Oral Care Market – Industry Snapshot
4.2. Oral Care Market Dynamics
4.2.1. Drivers and Opportunities
4.2.1.1. Increasing awareness of oral health is projected to spur the product demand
4.2.1.2. Rising prevalence of dental disorders is expected to drive oral care market growth
4.2.2. Restraints and Challenges
4.2.2.1. Regulatory constraints and compliance challenges are likely to impede the market growth
4.3. Porter’s Five Forces Analysis
4.3.1. Bargaining Power of Suppliers (Moderate)
4.3.2. Threats of New Entrants: (Low)
4.3.3. Bargaining Power of Buyers (Moderate)
4.3.4. Threat of Substitute (Moderate)
4.3.5. Rivalry among existing firms (High)
4.4. PESTLE Analysis
4.5. Oral Care Industry trends
4.6. Value Chain Analysis
4.7. COVID-19 Impact Analysis
5. Global Oral Care Market, by Product
5.1. Key Findings
5.2. Introduction
5.2.1. Global Oral Care, by Product, 2019-2032 (USD Billion)
5.3. Toothpaste
5.3.1. Global Oral Care Market, by Toothpaste, by Region, 2019-2032 (USD Billion)
5.4. Toothbrush
5.4.1. Global Oral Care Market, by Toothbrush, by Region, 2019-2032 (USD Billion)
5.5. Mouthwash
5.5.1. Global Oral Care Market, by Mouthwash, by Region, 2019-2032 (USD Billion)
5.6. Denture Products
5.6.1. Global Oral Care Market, by Denture Products, by Region, 2019-2032 (USD Billion)
5.7. Dental Accessories
5.7.1. Global Oral Care Market, by Dental Accessories, by Region, 2019-2032 (USD Billion)
5.8. Others
5.8.1. Global Oral Care Market, by Others, by Region, 2019-2032 (USD Billion)