Printing Toner Market: Cost of Printer Ink is a Major Driver of the Industry | Says Global Insight Services Analyst
Printing toner technology is a type of dry printing process that uses powder consisting of pigment and plastic. A negatively charged drum is first used to attract the toner powder to its surface. Then, the paper is fed through the drum where it is exposed to a positive charge. This causes the toner powder to be attracted to the paper. The paper then passes through a fuser where heat is used to melt the plastic in the toner powder, which bonds the powder to the paper. The printing toner industry is highly competitive, with a large number of manufacturers vying for market share. The industry is characterized by low barriers to entry, high fixed costs, and moderate to high customer switching costs. The industry is also characterized by a high degree of product differentiation, with each manufacturer offering a unique product. The different types of printing toners available on the market are: Original Equipment Manufacturer (OEM) toners: These are the toners that are manufactured …