The worldwide acidified whey protein market is estimated to be worth US$ 136 billion in 2022 and is expected to grow fast at an 8.3% CAGR to reach US$ 330 billion by the end of 2032.
In 2021, the United States had 85% of the North American acidified whey protein industry. Furthermore, isolates will account for 57.3% of the worldwide market in 2021.
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Nowadays, consumers seek multi-component items that are widely available on the market. There is a greater need for the manufacturing of healthy food items derived from high-quality components as the demand for highly nutritious health foods grows.
Researchers are on the lookout for innovative additions to boost the nutritional worth and functioning of food items. As a result, businesses are turning to acidified whey proteins to produce enough nutritious food for human consumption. Lifestyle changes, long work hours, and an increase in imbalanced and unhealthy eating patterns are all leading to an increase in the likelihood and occurrence of a wide range of health problems.
Competitive Landscape:
The worldwide acidified whey protein industry is highly competitive, with several international and regional players. Leading producers of acidified whey protein are investing in R&D to launch new products and strategic initiatives. They are committed to meeting customer requests, which are vital to market stability. Furthermore, acidified whey protein producers are successfully communicating the nutritious advantages of acidified whey protein in order to continually improve sales.
Pownut Healthcare will offer three acidified whey protein powders for children, men, and women in December 2021. All three tastes are offered in two variations: chocolate and vanilla. According to the company, these goods do not cause bloating or indigestion like other products on the market.
Nutra Box launched their finest plant-based acidified whey protein powder in India in August 2021. It is organic since it is totally composed of natural substances.
Key Players:
- Glanbia Plc
- Grande Cheese Company
- Fonterra Co-operative Group Limited
- Arla Food Ingredients Group
- Milk Specialties
- Milei Group
Acidified whey protein is a liquid byproduct produced after the yogurt has been centrifuged or filtered to produce thick and creamy Greek yogurt. Acidified whey protein has a high ash content, a high concentration of organic acids, and a low pH.
Modern research is increasingly revealing that acidified whey is a valuable dairy stream containing bioactive peptides and proteins, lipids, minerals, and vitamins. Acidified whey protein contains galactose, lactose, lactic acid, and calcium phosphate, all of which have food industry potential.
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Regional Analysis:
In 2021, North America will account for 30.4% of the worldwide acidified whey protein market, with the United States accounting for 85% of the market in North America. Because protein is one of the most important nutrients for the human body, protein supplements are quite popular among health-conscious Americans. Protein supplements are frequently offered as a powder that may be mixed with a variety of healthful beverages to increase daily protein consumption.
Acidified whey protein contains a variety of necessary amino acids that are easily digestible. People who consume acidified whey protein improve muscle build and power while losing considerable quantities of body fat. All of these factors are propelling the acidified whey protein industry in the United States forward.
Individuals’ increased health consciousness, along with an increase in the number of fitness facilities in India, are likely to fuel the expansion of the acidified whey protein market in India. Furthermore, the amazing growth of India’s food and beverage sector, as well as rising consumer purchasing power, are expected to fuel demand for healthy and functional meals rich in protein content.
Furthermore, rising demand for healthy foods and drinks among Indian consumers is likely to help the acidified whey protein market during the forecast period.
Key Segments of Industry:
- By Form :
- Isolates
- Hydrolysates
- Concentrates
- By Nature :
- Organic Acidified Whey Protein
- Conventional Acidified Whey Protein
- By Application :
- Ready-to-Drink Beverages
- Ready-to-Drink Powders/ Powder Drink Mixes
- Nutritional Products
- Dairy
- Acidic Beverages
- Functional Beverages
- Juice Drinks
- Protein Bars
- Protein Supplements
- Baked Goods
- Confectionery & Desserts
- Snacks and Cereals
- Ice Cream
- Coffee Creamers
- others
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